Instructing channel distributors, the lighting market is showing signs of recovery

Instructing channel distributors, the lighting market is showing signs of recovery. A few days ago, a survey was conducted on the operating conditions of some lighting and lighting channel vendors in Guangzhou, and the result was that the market confidence index was lower. While paying attention to the survival status of upstream manufacturing companies in the cold winter season, we have not neglected our attention to downstream channel vendors. In China, the number of individual merchants selling lamps exceeds the total number of companies doing lamps. Most of them have small capital scales and weak profitability. They rely on agents for two or three brands to obtain income, and some even rely on selling off-brand brands. Sub-lighting products to support the family life, if you can earn more than 100,000 yuan a year, it is quite satisfying. However, when the consumer market was weak due to the financial crisis, they were the first group of people to feel the coldness, and they were the first to be affected. Especially for a group of small and medium-sized retailers, retail sales after this month have dropped more than the same period in previous years. At this moment, they are even more lonely and powerless than upstream manufacturers. Suppose, at this time, manufacturing companies can still get financing loans provided by local governments, fiscal and financial departments, or can obtain foreign investment, or can obtain support through resource integration or asset conversion, but what can channel distributors do? This is helpless, and there is no choice but to post the expectation that the market can recover. At this time, who will give the dealers confidence? Who can solve the financial difficulties for them? Who can save them? The dealer may first think of the cooperative enterprise first, obtain the funds or credit line support of the upstream enterprise; second, extend the payment. It is understood that Longjiang, as an important domestic furniture production base and raw and auxiliary material trading base, is constantly under the pressure of competition from the furniture industry in the Yangtze River Delta, the Bohai Bay Rim region and the international furniture industry. In order to maintain the traditional advantages of Longjiang as a pillar industry, the Longjiang Town Government issued the 'Guiding Opinions on Accelerating the Promotion of the Upgrading and Development of Longjiang Town Furniture'. The document pointed out that Longjiang will vigorously develop the furniture headquarters economy and improve the development level of the furniture industry. This is a rare opportunity to improve the competitiveness of the regional economy. As the flagship brand C area of u200bu200bthe second phase of the Asian International Project, the total construction area of u200bu200bthe Larsen steel sheet pile construction plan is 10,000 square meters. It is based on tradition, beyond tradition, and has a high starting point. Set the position as the headquarters base of furniture materials companies, and create a corporate headquarters governance model and brand consumption model. Faced with this situation, some people in the industry said this is normal. Although the Dragon Boat Festival holiday has passed, the promotions of merchants will not stop. According to interviews by reporters, many businesses have revealed that they will launch various small-scale promotional activities in the upcoming months to continue to drive the summer decoration consumer market. The person in charge of the business also revealed that this small-scale promotional activity will be more targeted and meet the diverse needs of consumers. According to industry analysts, due to the close proximity of the Dragon Boat Festival and the May 1st Holiday, and most stores and merchants have very strong May 1st promotions, the May 1st Holiday robs a lot of potential consumer groups. In addition, the Dragon Boat Festival holiday has only been implemented for two years. Many consumers have not fully realized the characteristics of the home furnishing market promotion during the Dragon Boat Festival holiday, and some businesses have insufficient publicity. Therefore, the small increase in passenger flow is understandable. I believe that with the gradual deepening of the Dragon Boat Festival holiday, the Dragon Boat Festival home market next year is expected to make greater progress.