Innovation VS change domestic LED lighting enterprise how to strengthen into a 'king'

On April 14, 2015 milan international furniture exhibition officially kicked off, the exhibition related to furniture, interior design, design of the kitchen, bathroom design, lighting design, top brands with top designer's party, of course, let a person too many things to see. It is understood that the original China lighting lighting design exhibition also debut in milan design week, believe that will further enhance China's lamp is acted the role of the influence of the original brand. For lighting companies want to stand out in the fierce market competition, it is not enough to do large scale, the scale on the basis of the need to get the courage to change the enlightenment.

　　1. Pay attention to the design concept, sustainable development path

why we often feel, product design lighting exhibition abroad than domestic products? Most foreign enterprises than domestic enterprises to develop better, faster, and the number of research and development of new products is more than the domestic, the main reason is that for the product design philosophy and values of different.

value concept from the point of view, the starting point and the value of the domestic enterprises and foreign enterprises innovation's starting point is not the same, its products passed out behind the values is different also. Domestic enterprises in the development of a product, the first thought is how to minimize the cost of the product, and foreign enterprise thinking is the value concept behind the product, and not just the price of the product and design problems; From sustainable development point of view, the domestic enterprise is the only immediate interests, regardless of the long-term development and abroad is to develop new energy and developing new technology to combine these two together, pay attention to the sustainable development of the whole human civilization behind, it has a main line, which has a sustainable development road.

how to keep the enterprise sustainable development road, the first step is to understand the connotation of the patent, this is a problem of shallow layers; The second step is the deepest problem, that is, the direction of enterprise development; The third step is to drive problem, only will each level analysis of the problems appear, is likely to take the sustainable development road.

　　2. From not in silence, in silence death

in the international market, Chinese market always play the role of the 'beast' of the far east, domestic enterprises to reverse this it has to do with dream, feet on the ground. Good location to clear their goals, their starting point, moving in the right goals. There are many core technologies are controlled by foreign and domestic companies by foreign companies. In this case, we should further purchases of their own patent products, to strengthen the bargaining chip, and enhance their competitive strength.

in the feet on the ground for patent purchase at the same time, also have the courage to change, 'from not in silence, in silence death', to maximize inspire the potential of the enterprise. Of course, every company has its own unique way of development, has its own unique industry perspective. From the point of the whole industry, such as haier, lenovo brand is the perfect victory. Their awareness and consciousness and other leading enterprises, they have done some choice and action is more conform to the trend of the future. Such as haier, it from the beginning of the large-scale manufacturing, put forward to the customer to the public 'nabla' concept, to present 'broken the whole zero' the management idea, break all existing organizations, large enterprise into thousands of small businesses, the change is very need courage. Haier do each step is unprecedented, and lenovo brand bring up the 'engine' of culture, and haier's reform, it is not like the organization form of pyramid before, but after flattening spontaneously to promote. Enterprise development mode and the management idea of industry perspective is more important than the enterprise to create profits, more meaningful.

　　3. Tolerance for solitude, stand the temptation

current overall situation of China's lighting industry or the status quo and maintained a relatively stable development speed, in the next three years will also maintain a relatively stable situation. But as the change of a new generation of designers thought idea, lighting industry is worth looking forward to the future.

technology change will inevitably bring certain change, but the change of ideas is the most profound changes. For businesses, 'always the winner is king,' is a timeless truth. To explore a new field, there are a lot of things are unknown, only a profound understanding to, can their feet on the ground to analysis the connotation of each link, at the same time of its foundation, but also to withstand all kinds of pressure from the outside world; In the face of external distractions, to focus on their route and faith. So in the lighting industry before the arrival of real transformation, enterprise want to bear live lonely, can withstand the temptation.