Now, with the continuous development of industry of lamps and lanterns, various industries evils also gradually emerges, become a stumbling block to enterprise development road. Nowadays, between these ills, particularly severe or homogeneityphenomenon serious this problem. Industry downturn for enterprises in recent years, rising operating costs, prices rose more clearly, both the cost of raw materials and labor costs are a large rise, the other is regulated by the housing prices, floods and other comprehensive factors, domestic enterprises operating pressure is more and more big, the lamps and lanterns industry trends remain low. Fortunately, a large population in our country, the rigid demand for lamps and lanterns is bigger, relatively broad market space. Lamps and lanterns industry recovery will become inevitable phenomenon, the enterprise is in a stage of 'reproduction' of lamps and lanterns, the number was not affected by the cost, but the setbacks in the big tide of the market, the yong, showed an expanding trend. Industry downturn for enterprise operation costs of lamps and lanterns industry downturn for enterprise operation costs of lamps and lanterns of lamps and lanterns industry homogeneity innovation win glorious although is unable to avoid the prospect one be bright, but the lamps and lanterns of enterprise can in no way to ignore the lamps and lanterns industry within the various ills, the homogeneity problem is particularly prominent. 'Multiple' is a trite and stagnation problems, are common in all walks of life, as a traditional industry of lamps and lanterns is no exception. Due to the low threshold of lamps and lanterns industry, property protection consciousness is not mature, many small and medium-sized companies scramble to copy imitate, lamps and lanterns that industry shanzhai culture. At present, the lamps and lanterns industry brands overlap rate is higher, the method of promotion, sales promotion means is the same, innovation ability needs to be strengthened. Domestic product homogeneity of lamps and lanterns is the problem of innovative enterprise is unable to avoid, the stronghold of lamps and lanterns of low cost, fast copying, let the enterprise reduce innovation of lamps and lanterns of capital investment and shorten the innovation cycle quickly. However, only innovation can make enterprise forever, lamps and lanterns without innovation enterprise. Innovation of lamps and lanterns is not behind closed doors, of course, need to really care and understand the needs of customers, out of the market and consumers, lamps and lanterns of enterprise innovation will be worthless. The development of an industry can not be plain sailing, but as long as the company has a firm confidence, continuous innovation, constantly improve its value, shine is something sooner or later.