In 2014, China's LED lighting products showed obvious export performance

With the acceleration of China's economy and the integration of China, these explorations have spread all over the world. This is even more obvious in the export of LED lighting products. Compared with European and American markets, emerging markets have outstanding performance in small categories and high value-added products. The 'China LED lighting export Quarterly Report' released by industry organizations shows that the category structure of lighting products occupying the market in Europe, the United States and Japan is quite concentrated, all of them are bulb lamps, spotlights, tube lamps, downlights, light bars and interior decoration lamps. The proportion of these lighting products in various markets exceeds. Due to the large demand, open market, numerous manufacturers, fierce competition and close price transparency of these lighting products, the prices of Chinese enterprises are basically pushed to zero when negotiating with foreign buyers, with low profit margins. On the other hand, high value-added lamps represented by street lamps, tunnel lamps and explosion-proof lamps are growing rapidly in emerging market countries. Russia and the United Arab Emirates are second only to the United States, Japan and Britain. The downlight market is Australia, Russia is also China's largest explosion-proof lamp market and the top three projection lamp markets, while the fast-growing region for street lamps and tunnel lamps in the first half of the year is Latin America, and Chile has become the largest exporter of road lighting products in the first half of the year. In addition, Malaysia is the second largest aquarium lamp market. As we all know, the price of light source lighting appliances is far lower than that of professional lamps such as street lamps, tunnel lamps and explosion-proof lamps. Analysis of Customs data by industry agencies shows that the Average FOB price for bulb lamps and spotlights is about 5 ~ About $15/only; The unit power price is basically below US $1/W, the profit is relatively thin, and the line of small profits but quick turnover is taken. The average price of street lamps, tunnel lamps, explosion-proof lamps, projection lamps, etc. is hundreds of dollars or even thousands of dollars. At the end of June 2014, data from industry organizations showed that the average price of street lamps was about 250 US dollars per lamp, and the average unit power price exceeded 5 US dollars per W. Its added value was obviously higher and its profits were certainly higher, at the same time, the ability to resist falling prices is much stronger than the previous types of lamps. According to industry data, the FOB price of bulb lamps has fallen by more than 80 in the past three years, while the price of street lamps has fallen by about 40. However, due to the high quality, brand, design and performance requirements of these high value-added products, domestic manufacturers need to improve product quality and strengthen design in order to open up the situation in emerging markets.