In 2010 China's semiconductor lighting brand route development study

领导( “L ightEmittingDiode”） Abbreviations, Chinese translation for 'light emitting diode, is a kind of can be electric energy into light energy of semiconductor devices. LED core part is composed of p-type and n-type semiconductor semiconductor chips, between the p-type and n-type semiconductor semiconductor has a p - N junction, when the injected minority carrier with majority carrier compound will release excess energy in the form of light, so as to convert electrical energy to light energy. Different materials of the chip can emit red, orange, yellow, green, blue, purple, such as different colors of light, 'and hair light diode' hence the name. Energy saving and environmental protection is the biggest characteristic, LED has very important practical significance in our country, as a kind of power can be turned into light energy of semiconductor light-emitting devices, leds ( Light emitting diode) Power consumption is only 1/10 of incandescent lamp, energy saving fluorescent bulbs 1/3, while life is 100 times that of the incandescent lamp, LED industry is advantageous to the development of low carbon economy in our country. Lighting electricity accounts for about 12% of the total electricity in our country, in 2010 by conservative estimates the total generating capacity will reach 3 trillion degrees in our country, according to Ming electricity will reach about 360 billion degrees, if can save half of the light is 180 billion degrees, and save energy consumption and reduce carbon dioxide emissions, and can be realized without mercury, is of great significance for the sustainable development and environmental protection in China. Thank for years, industry experts, media, marketing practitioners concern and support for 'made in ginger wisdom', 'old ginger wisdom' in the '2010 China LED lighting enterprise brand development report is divided into three articles, the report for the' brand communication 'report, hope to be helpful to the lighting industry marketing practitioners, thanks again! The first chapter industry development prospects - — Feast is a large market of industry from the global layout, the semiconductor lighting industry has formed in the United States, Asia, and Europe's three big area as the leading industry of the three pillars of distribution and competitive landscape. With the rapid development of the market, the United States, Japan, Europe's major manufacturers are expanding production, speed up to grab market share. According to the development of the global LED industry is expected to make the global lighting LED semiconductor lighting electricity cut in half, Australia, Canada, the United States since 2007, the European Union, Japan and China Taiwan and other countries and regions have been announced plans to phase out incandescent light bulb, LED lighting become the focus of global industry development. China's LED industry started in the 1970 s, including LED semiconductor lighting industry started in the early 90 s. After nearly 40 years of development, China's LED industry has initially formed include LED epitaxial wafer production, preparation of LED chips, LED chips encapsulation and LED application products, a relatively complete industrial chain, and since the financial crisis has always been to maintain high-speed development. About industry development in view of the old ginger 'think tank' made in the subsequent will launch special report, LED lighting industry in the old ginger with data for the industry with everyone together to see next set of data: low output of nearly 70 billion yuan in 2008 China's semiconductor lighting, including chip output value 1. 9 billion yuan, encapsulation of 18. 5 billion yuan, application products output value 45 billion yuan, chips, encapsulation and application of the ratio of output to 1:9:22. In 2009, the Chinese LED epitaxial industry reached 700 million yuan, 3 of the whole industry. 2%; Chip industry reached 19. Eight of 300 million yuan, accounting for the whole industry. 8%. Low in 2009, including substrate, denotation, chips, packaging, China's semiconductor lighting ( 领导) Industrial sales output value of 100 billion yuan, compared with 2008, rose more than 30%, in 2010, will China LED lighting industry output value of more than 150 billion yuan, from 2008, doubled. Is expected in 2015, the fastest in China LED lighting market share will reach 20%, drive the industry scale up to 500 billion yuan, China will enter the top three global LED lighting market. When China's LED industry has formed in the pearl river delta, Yangtze river delta, the northern region, jiangxi and fujian area four semiconductor lighting industry gathering area, Shanghai, dalian, nanchang, xiamen, shenzhen, yangzhou and shijiazhuang national semiconductor lighting project industrialization base of seven. Low at present, China's led industry has more than 140 annual output value hundreds of millions of enterprises, including the mainland led workers, more than 800000, 2010 - meter New talent demand of 600000 in 2012, research institutions, more than 20 enterprises, more than 4000; The upstream enterprises in more than 50 ( Complete statistics, 62) Downstream of more than 1000, encapsulation, application of more than 3000 enterprises, 70% focused on the downstream industry. The full download: China LED lighting brand development report in 2010