How will enterprises at the critical point in LED industry develop in 2014?

The lighting industry has always been full of stories. Since the new LED light source entered the lighting industry, with the response to the new energy green lighting, the support of the national energy conservation policy and the capital market's enthusiasm for the new energy sector, the bright and dark waters of the lighting rivers and lakes were pushed to the forefront. 2014 is not only the outbreak period of dangerous lighting industry transformation, but also the development period of LED lighting entering a prosperous era. At present, the focus of the entire industry is undoubtedly how to live? What kind of posture is it? Because the industry has entered a crazy critical point, living is more important than when. From the point of view of Super dealers, there are three different feelings of not reconciling, not being assured, and not being on the heart. The following are the correct ones: while wanting to have high, high, and large traditional brands, I also want to get rid of the counter-effects brought by too strong policy intervention and short-term transformation and adaptation period. As for the new enterprises of high, rich and handsome, they also feel that handsome men have no original intention and the deeper connotation is slightly insufficient. For the small, medium and micro enterprises in the industry, it is a blessing to have the opportunity to communicate with each other. On the other hand, dealers are also classified into the above three categories by manufacturers. Therefore, this is a normal state of the heart, and it is a very equal game. LED impact brings a bad situation in the lighting industry, but it is also a good opportunity. There is no doubt that the high transparency and openness of the industrial chain are reflected in the mature supporting forms of light source technology, optical technology, heat dissipation technology, driving technology, intelligent response, product structure, technology and industrial chain resources. Further lowering the profits of the whole industry is the highlight of LED's contribution to energy conservation. Users laughed, industry media laughed, hardware die casting factories laughed, and optical kit enterprises laughed. however, the majority of LED lighting sources, drivers, finished lamp factories and distributors are crying. To elaborate on factories, the three types of enterprises defined above are actually not in a good situation. First of all, the traditional veteran, the pain of transformation is certain, basically waiting for the market to mature, the morale is affected, effectively avoiding investment risks, however, it missed the high-profit opportunity of the dealers, which made the new brands in the industry have the opportunity to encroach on development. At the same time, there are government-supported enterprises at the provincial level, and the municipal projects in the regional market and the energy-saving transformation of state-owned enterprises have also been divided, so the concentration point is still a functional style that has been pulled down. To break the game, enterprises must naturally sacrifice profits, but also limit dealers to reduce profits to cater to the impact of price thresholds. Secondly, quite a number of new LED brands have strong financial and technical backgrounds, and chips and light sources are effective, but Channel penetration is still the competition of products and services. it seems to be wishful thinking to find high, high, and large traditional dealers. At the same time, these excellent dealers are all in the hands of traditional lighting brands. They have high expectations for the LED of traditional brands, unless the original owner has done nothing. or it is difficult to let it represent other brands of products. For small, medium and micro enterprises, their own foundation and resources are quite weak. If technology-based or price-based enterprises can give full play to their due advantages, they can still live a good life. If there is no bright spot, then I think it is a wise choice to abandon. These days, it is not easy to stay and stay, and the consolidated relationship between manufacturers is even more difficult to come by. The deep binding of interests is the general trend. We cannot completely use the two feelings for a long time. in the good wishes of the day and night, to understand, life is a problem, how long? The circle of lighting is not big, even if you break up, I only hope that both sides can say generously: If you are well, it will be sunny.