How to crack the lamp ACTS the role of marketing terminal dilemma

Symptoms of terminal dilemma: sales terminals in the hands of dealers, and dealers are nearly all in the lighting market, stores image cannot be guaranteed. Diagnosis: the current lighting products sales terminal forms a single, lighting market is the only can choose the form of terminal. In the

terminal dilemma symptoms: sales terminals in the hands of dealers, and dealers are nearly all in the lighting market, stores image cannot be guaranteed. Diagnosis: the current lighting products sales terminal forms a single, lighting market is the only can choose the form of terminal. In the lamp ACTS the role of the market environment, it is a continuation of disorderly competition. Due to the lighting hang tight, cannot reflect each lamp lighting the style and design features, which cannot reflect its value, to customers when choosing lighting dazzled, always make up our minds, LED street light, and thus missed a lot of very good lighting. Prescription: to create the brand of lamp act the role ofing is a major premise in the terminal to make the customer contact and cognitive brand, take an interest in elegant lighting display, therefore there must be a very good terminal display. Manufacturer to take the initiative to find and follow up the new terminal forms is to some extent, the effective measures to solve the terminal confusion. This year began to appear in the brand franchise and BDS retail chains are broken.