How to break through the price and quality difficulties in the LED lighting market?2

In recent years, the quality supervision bureau, the State Administration of inspection, and the Industrial and Commercial Bureau have conducted quality checks on led lighting products, energy-saving lamps, road lighting, fire emergency lamps and electric light sources across the country. The results showed that the qualified rate of LED lighting products was only 51, and the inferior situation was worrying. In terms of materials, there is even a phenomenon that enterprises use halogen powder instead of three-base toner, which makes the market that has not yet risen even more difficult. Fan Ningning, president of changyuntong, said that this phenomenon is there. Some companies use imitations and relatively poor materials for low-cost dumping, which can reduce costs. However, doing so will definitely affect their credibility, and will also bring adverse effects to the LED lighting industry. This requires the joint maintenance of the entire LED industry enterprises, and the government should also strengthen supervision. As for the phenomenon that enterprises use halogen powder instead of Tri-base Toner, experts point out that the price difference between the two powders is 2 or 3 times, the halogen powder has poor luminous efficiency, poor color rendering, short service life and obviously different effects. the scourge of the healthy development of the industry, some enterprises are eager for quick success, and it is better to die than to live. This shows that the competition in the LED industry is too fierce, and it is necessary to increase technology research and development instead of going to the door. This requires the constraints of rules and regulations. In addition to quality problems, the big obstacle to LED lighting is price. Compared with traditional lighting, the market share of LED lighting products is only 5. Fan Ningning told reporters that the bottleneck is that the price is still high. The development of LED in the mainland is relatively short. Only a few years, the rapid decline does not conform to the law of development. At present, the cost of a 5-watt bulb is about US $2, that is, about 15 yuan, but most of it is about 20 yuan. There is still 30 room for domestic LED lights to drop, 2013- In 2014, it is basically no problem to achieve universal access. LED lighting consists of light source, drive and other core parts. It is reported that changyuntong is currently involved in packaging, driving and lighting, with tens of thousands of shipments per month. Because the led drive ic is independently developed, the quality of the drive power supply is very stable, and the technological factors and photoelectric conversion efficiency are very high, therefore, the led lamps of changyuntong have advantages in price. At present, the 5-watt bulb lamp of changyuntong can be sold for about 18 yuan, compared with other 25- 26 yuan is much cheaper, and international brands sell for $6 and sell for more than $10 in supermarkets. In fan Ningning's view, it is inevitable to reduce the price of bulb lamps within two years, but it must be in accordance with the laws of Market Development. The price cuts caused by rising market demand and technological progress are more rational. the price reduction caused by vicious competition and the price reduction on the premise of sacrificing product quality are unhealthy. According to the reporter's understanding, 2013- In 2014, with the launch of market demand and the promotion of government policies, the price will drop to the level of public acceptance just around the corner. At the same time, in this round of reshuffle of survival of the fittest, fake and inferior products will be cleared out, and low-cost and high-quality LED products will gradually become popular.