How do LED lighting companies strive for advantages?1

Recently, good news such as the countdown to the elimination of incandescent lamps and the introduction of the National New Urbanization Plan have prompted the spring of the development of LED lighting industry in 2014. It is understood that the LED lamp industry has once again become popular recently, and many LED lamp manufacturers' orders have been full. March- In April, there was a new wave of stock market, and multiple advantages appeared. The LED lighting market will have an impact of yuan. Among them, the foreign orders also accounted for a lot of shares. In 2014, the overseas market of LED lamps will be larger, but the price of LED lamps has also declined. For export-oriented LED manufacturers, how to ensure the price, quality and quantity in the fierce competition is really difficult. If it is just a price war, it will end up with a tragic ending. Therefore, we can strive for advantages from the following aspects. 1. Speak with quality. The competition in the export market is getting bigger and bigger, and the price war is getting fiercer and fiercer. If it is only limited to price competition, it will die miserably, and foreign customers will become smarter and smarter. when purchasing products, there will be more than one price. Therefore, when thinking of retaining customers, we must not only compete in price, but also convince each other in product quality and service, and speak with quality and service. For example, San nais led lighting guarantees the quality of products. After purchasing once, customers feel very satisfied and place orders continuously. After a year, they successfully took over a large order from a North Korean customer and exported a large number of LED bulb lamps. 2. Focus on your own brand. At present, many LED lamp manufacturers rely on OEM for large foreign factories, so they do not have their own brand and core technology. Therefore, enterprises need to focus on building their own brand image. position the brand above the price. Energy conservation, carbon replacement and environmental protection are the basic design concepts. 3. Attract customers with new technological innovations. In the overseas market, it is not good to look good. While ensuring the quality, the LED lamp factory also focuses on technological innovation and attracts new customers with new technologies. for example, technologies such as intelligent control, solar energy, dimming and temperature adjustment can be added to guide domestic customers. Therefore, LED lamp manufacturers should make some positive adjustments to themselves in the face of such a good environment in the overall foreign trade market, so that they can go out. Usher in greater development.