How can LED lighting stores break through?1

In the face of the attractive big cake of the favorable development of the LED lighting industry, many investors have chosen to join the ranks of LED lighting stores. However, the competition in the LED lighting industry is becoming more and more fierce. at the same time, under the situation of the impact of e-commerce channels, how to change the lighting store to retain the merchants and keep the world has become the primary issue for its future development. [img] /uploads/allimg/140612/14-140612134144a4. jpg [/img] How to break through the dilemma in the lighting store: is it to go out and bring in in in accordance with the pace of development, or to innovate and change the current cooperation mode between the market and the business, or let the Internet become another new force for future development? Let's look at how some stores try. For the lamp store, how to make the merchants stationed in the store get profits from the merchants is the big and primary issue that needs to be considered. In this process, not only the strong support of the government is needed, but also the personal opinions and ideas of the operators on the marketing of the stores. In this regard, a professional in an industry store once said in an interview: investment is to fight the world, to stay in business, prosperous business is to defend the world, in the current environment, defending the world is a test of the wisdom, strength, endurance and confidence of the store. It can be seen that in order to cope with the challenges that emerge in the process of industry development, both enterprises and stores are always ready to accept the test in a good state. It is understood that LED China Kyushu city has recently launched a development plan for the merchant alliance. This plan is centered on LED China Kyushu city, and all the merchants who have settled in the store are united. expand sales channels and networks by sharing merchant resources. The store and the merchant go to the mainland to hold dealer meetings and other activities, which not only saves the time for the merchant to find the dealer, but also greatly improves the credit of the merchant in the dealer's mind. it is conducive to its long-term cooperation in the later period. The person in charge of LED China Kyushu city said that in today's industry service awareness is single or even missing, the store can provide services for the merchants, which is a good countermeasure to retain the merchants and introduce the merchants. Requirements of the times: cooperate with the internet. In the era of the Internet, in order to get closer to the pace of the development of the times, all walks of life are exploring the future development direction and trend of their industries. how to use the increasingly powerful internet is the center of its topic. E-commerce is the general trend of the future development of the industry, which has been accepted and recognized in the lighting industry. However, under such a changing and developing environment in the new era, no one has a beacon, and no one is sure to move forward on this road. Everyone is in the initial stage of crossing the river by feeling the stones. It can be predicted that whoever takes the lead in reaching the other side of success will be the industry leader in the development of this era. In fact, at this stage, most lighting stores are also optimistic and positive about e-commerce channels. Many store managers said that the development of e-commerce channels has not had a great impact on the store. On the contrary, the store can also use the power of e-commerce to seek common prospects and common development with the settled merchants. From the expert's point of view, the United power is great. The alliance will be Liu Mingtao, the marketing director of China's Kyushu City LED by the industry trend. We have been looking for a new form of cooperation between stores and merchants in line with the development of the times. The merchant alliance is a new type of cooperative relationship that we have been promoting in recent years. So far, participating merchants have been able to obtain long-term cooperation opportunities in their plans. In my personal view, the future development of the store, the alliance will be a direction of development, after all, the power of unity can not be underestimated. Business alliance to dealer alliance is not impossible, as long as it is conducive to the development of the industry, everyone will want to try. For the use of e-commerce channels, we are still in the initial stage of establishment. This is the trend of the times, and it is a step to concentrate the products of manufacturers. the establishment of the network platform and its post-management also require us to work harder. I believe that under the guidance of this signal, we will work hard to lead China's Kyushu city. the future development of the store in the industry can be expected. The store does not need to be large, online marketing! In the era of Internet, Yu Wenjun, vice president of weizan international chain and executive dean of weizan Business School, e-commerce channels have already penetrated into the marketing and promotion of all walks of life. therefore, whether it is the lighting industry or other industries, with the development of the trend, online and offline are the inevitable trend of market development. I think the key is only to do things early and late. If you do it early, you will have business opportunities early. If you are late, you will follow the trend. At present, there are weizan brand professional O2O lighting, electrical appliances have Suning, Gome, furniture has beautiful music. All these are telling us that e-commerce is the general trend of the development of the industry market. However, following the pace of the general trend of the market, there will always be difficulties and stumbling blocks. Therefore, how to market is a problem that enterprises in various industries need to consider. As for how to market, I think: The key is the store experience, the store does not need to be big, online marketing! Conclusion The lighting store should be counter-attacked. Only by innovating, mastering resources and doing a good job of service, but innovation is not easy, and counterattack is not easy. Most of the comprehensive stores are similar, lack of leading enterprises, and the concept and business model are still old or old wine in new bottles. Although the professional stores win at the starting line, the operation mode is just standing on the shoulders of giants. innovation is not enough, generally through the combination of online and offline, to expand market capacity.