Faced with high visibility, covering power, capital is abundant and has a strong national invasion ability strong brand market, the led street lamp of regional brand, how to survive, how regional brand; A; After entering play their own advantages, to protect and strengthen the existing market
in the face of a high-profile, wide coverage, well-funded, market aggression ability strong national strength brand, regional brand led lights should be how to survive, regional brand how to exist? Strong dragon; After entering, give full play to their strengths, to protect and consolidate the market position? This is in many parts of a serious and urgent problem facing the brand. Led street lamp regional brand should make efforts to narrow the battlefield, win the local military superiority, trying to be a big fish in small pond, looking for a small to large the resources of the led street lamp manufacturers are reluctant to enter market segments, a breakthrough in the product, and always maintain the advantage. In order to preempt the regional markets; Strong dragon; Our regional strategy is more and more clear. They make full use of their own brand and scale advantage, dig deeper into the channel, the price war, launched products that meet the local consumer demand, manufacturing; The local snake; Children for many years the formation of channels and products such as regional advantages disappear overnight to market segmentation of products as a starting point, will become a subdivision of, this will help enterprises enhance their industry brand. In specific areas unique, you're sure to find their own living. Is product line layout, financial strength and led street lamp market development ability, regional small and medium-sized brand generally lagged behind the large national brand. Regional brand need to be solved; Financial strength is limited, personnel quality, management and sales model to be innovative, in the high-end users to develop brand awareness, reputation to ascend; The same pressure. Therefore, in the encounter; Strong dragon; When the invasion, regional brand usually passively take over, so we need to take the initiative to establish our own brand of led lights, and make it known.