'Household' opple, is how to step by step go today?

Household opple was founded in 1996, so far has a history of more than 20 years. Was born in 1972 in the opple founder Ma Xiuhui like light, from the age of 24 is doing the work about the light, to Ma Xiuhui did not expect, from the initial small workshops, eight people to more than 20 years later, great changes have taken place in the now over more than six thousand employees, annual sales is also amazing. For people who know the Ma Xiuhui her current success cannot leave early struggle, her husband when he was 17 years old Ma Xiuhui facilitate hai-yao wang together, then follow her husband to entrepreneurship, entrepreneurship early doing farm business, but not able to resist natural disasters, let them lose lose everything that year, which began to set foot on the lighting industry. Early followed cousin to start the business the tubes, with hands and slowly enough funds, couple rented outlets, life is hard, every couple tubes to the customer's hands, every day is so. Ma Xiuhui pregnant later can't do physical labor, and finishing work will fall on her head, but also have a dun difficult problems, Ma Xiuhui decided to transfer within 45 days in suppliers of credit, and it is this decision, op in glory at the same time, there are more working capital. A chance hai-yao wang found energy-saving lamps market, but in the domestic market is open, he then consult with Ma Xiuhui, see energy-saving lamps advantages under the large Ma Xiuhui was decided on the company. Took only thirty thousand yuan savings, opple formally established in August 1996, but the market is brutal, soon into a price war, many vendors have tasted the 'benefits' of energy-saving lamps, do not hesitate to use inferior raw material, the price also with all the way down, although in the price war, Ma Xiuhui still insist on using high quality raw materials, not only ensure the service life of the lamps and lanterns, also ensures that the energy saving of lamps and lanterns. Through unremitting efforts, the euro has not fallen, but to win more customers, successful hit a turnaround. Market innovation Ma Xiuhui in finding absorb dome light, then started a project to absorb dome light, without saying anything quickly absorb dome light sales in the market did it first, so Ma Xiuhui was become 'dome light king'. Ma Xiuhui in order to let more people to experience the opple, transform the traditional mode of operation for the professional market in all capital cities and to the county town have a network of distribution mode, not only that, but also has distributors in each shop, unified management, to reduce the unnecessary problems, and opple is not only in the domestic lighting industry is the 'leader', is outstanding in the foreign market. Although the environment is not very good, many makers believe that business difficult to do, but opple has been an upward trend in sales in. While early Ma Xiuhui was born poor, but she still unremitting efforts, now the opple is a household name, undertaking more than 20 years since Ma Xiuhui believes that do business is very hard, so more can't a road walk to black. She put everything as a practice, and constantly to learn, do your best, she insisted on their own products to achieve the highest cost performance, because she always believes that the consumer's eyes. It was because of her this spirit, euro market will be bigger and stronger, and Ma Xiuhui with years of accumulated wealth value topped the Forbes China rich list. So the conscience of the entrepreneurs should be more worthy of our respect.