Home lighting is at a low ebb in the market, can the May 1st peak season be brought back to life

Home lighting has fallen into a market downturn, whether the peak season of May 1st can come back to life? 'It is said that the year is the winter of the home lighting industry, and I look forward to returning to the earth in spring, but the result is a more painful winter.' Recently, Xiao Nanfang, Marketing Director of Qiaosen Lighting [ Enter Weibo] So sighed by posting on Sohu Weibo. Also agreeing that home lighting companies are facing challenges is Wu Jianxing, a marketing leader in the lighting industry [enter Weibo].　　The market is cold and the cost has risen across the board　　Xiao Nanfang said in an interview with Sohu Home that the price of raw materials has risen this year, the price of labor has risen, and the property market has not yet recovered, which constitutes serious pressure on home lighting companies. Similarly, Wu Jianxing also expressed similar views on his Weibo: raw material prices are rising, the market is not active, store rents and staff salaries have risen sharply, and it is difficult for companies that imitate and follow to have a competitive price advantage. Brand lighting companies It highlights the advantages of scale manufacturing and management.　　 Can the May Day peak season come back?　　As the traditional peak sales season, can the cold lighting market reverse its decline in May? Judging from industry analysis by industry insiders, most of the negative factors that led to the coldness of the market cannot be alleviated in May, so a comeback during the peak season has become more or less a luxury.　　 Facing the downturn, some companies began to make adjustments. According to Xiao Nanfang, it has been heard that some brands have begun to raise prices to ease the pressure of rising costs. In the light market, some companies have also increased their market activities. A few days ago, Li Sanlong, director of the marketing center of Midea Lighting's domestic marketing department, said in an interview with a Sohu reporter that during May 1st, Midea will hold large-scale domestic promotional activities in the hope of boosting sales. Li Sanlong said that holiday promotion is a routine activity in the home appliance industry, and it has not been widely used in the lighting industry. And Midea Lighting lists holiday promotions as a key work each year, when all market personnel will go to the front line of the market.