Hidden Rules of LED lighting industry

Hidden rules are everywhere, not limited to officialdom, and the lighting industry is also full of hidden rules. If you want to mix in this industry, the hidden rules are compulsory, otherwise you have to fall. Xiao Bian summed it up and found that there are four hidden rules in the lighting industry: 1. Buy lights and only buy light stand light source self-matching. In various phenomena, some experienced dealers have carefully calculated, in order to maximize profits, the lamp holder and the light source are bought separately. Since the lamp holder involves electroplating, hardware, welding, etc. , it is difficult for dealers to get it, so they start from other accessories to effectively reduce costs. 2, the price is too high, it seems to be selling clothes, maybe you are used to the chaotic price of the clothing industry in life, but when you enter the lighting industry, please remember that this hidden rule is also applicable. The lighting product itself is not a stereotyped product, there are some artistic tastes, and there is no uniform standard for the price, so it is difficult for manufacturers to clearly mark the price. Suddenly, just mark a high price and give you a discount. If you hold a real price, then customers who are used to discounts will insist on your discount. According to industry sources, the actual price of lamps with a price of more than one thousand is several hundred. In fact, the inflated price does not know the manufacturer to do so, and some dealers also follow the same picture. 3. The virtual standard power of energy-saving lamps raises the selling price. In the field of energy-saving lamps, almost every enterprise has marked the so-called three primary colors with less mercury content, but the actual situation is clear to each other, what is more serious is that some manufacturers falsely report power, six watts are said to be ten watts, and ten watts are said to be fifteen watts. The higher the wattage, the higher the price. Anyway, ordinary people generally do not personally measure, and measurement also requires professional tools. In the increasingly fierce competition, false power has become another means for enterprises to increase profits. 4, buy lights do not include installation after-sales service is not guaranteed, in order to achieve the effect is not damaged, lighting products are installed by professionals. In order to reduce after-sales service, dealers have saved a lot of money. After-sales service was originally a sharp tool for manufacturers to communicate with customers, and eventually became a sharp tool for extracting consumers.