Grace wisdom pu and SES breakthrough in main street lamp factory, and in retail

Wisdom pu semiconductor NXP Semiconductors N. V。 ( NASDAQ：NXPI) 与StoreELectronic系统( NYSE Euronext：SESL，FR0010282822) Today announced a collaboration, the comprehensive promotion NFC technology in the retail industry. Grace wisdom pu is the global leader in NFC solutions, will the

the Japanese semiconductor grace wisdom pu semiconductor co. , LTD. ( The nasdaq code: NXPI) And store electronic systems ( Nyse euronext code: SESL) Announced today that they have reached a cooperation agreement, the comprehensive promotion of NFC technology in retail. Grace wisdom pu is a global leader in near field communication solutions, will support the SES will be leading article N signal optical fiber NTAG chip integrated into the electronic shelf label in the solution. With the rapid popularization of embedded intelligent mobile phone, a move that will help the retail seize the business opportunities it offers, and provide consumers with a new shopping experience. Today's announcement, SES will start large-scale deployment of the patent is pending for the NFC tag system. SES label with high-definition graphics screen ( 127 dpi) , dynamic display ( The patented dual transistor pixel technology) , high-speed rf transmitter ( RFX4) Grace and wisdom pu NFC tag IC, as a convenient way to ensure the smartphone with support NFC non-contact interaction. Grace wisdom pu can also ensure SES solutions with all support NFC smartphone interoperability, because most smartphones use NFC technology of pu is trustworthy. In the electronic shelf tags embedded in the NFC tag allows retailers to provide brand with a unique service, from digital marketing and social media are integrated into the highly personalized cross-selling, up-selling and customer loyalty programs. Consumers just touch phones and price tag, can get on product composition, origin and the manufacturer of all kinds of information, including the calories and allergy warning. At the same time, they can easily manage the shopping cart and get customer loyalty rewards. SES, chief executive of thierry and du ( 蒂埃里Gadou) Said: 'we have eight major retailers with four countries to reach an agreement, will be deployed this year millions of electronic shelf labeling solution with NFC tags. We believe that retailers will soon introduce various applicable service, and from the value of the NFC technology bring its business benefit. That is why we decided to work closely with grace wisdom pu, accelerate our NFC tags of the industrialization of the product line. 'Boon wisdom pu semiconductor, vice President and rfid tag business general manager Rutger Vrijen said:' the NFC technology is very suitable for retail. It can provide a kind of popular with consumers 'light touch' experience. It is not only safe and reliable, convenient and intuitive. As the world's leading NFC solution provider, we provide professional, comprehensive support and reliable technology, leading the enterprise to create intelligent life solution. We believe that SES promotion NFC technology in the retail industry is an important partner. 'SES NTAG of pu products, these products has better performance of the radio frequency, counters, and fast serialization support. As intelligent identification market of the world's biggest supplier, grace wisdom pu based on its lead in the field of non-contact technology introduced a complete mobile trading solution: NFC controller, full-size security component, NFC tag reader IC integrated circuit, infrastructure, etc. About SES store electronic systems is one of food and non-food leader in the field of electronic shelf label system. The group design, sales and installation of various system components ( Software and communication platform, display, mounting bracket) To provide integrated solutions for our clients. SES provides a range of products and services that enable retailers to price of dynamic management, improve the efficiency of the store, create a seamless shopping experience for end users. Store electronic systems currently in Europe exchange # 8482; Euronext third board listed in Paris. 。 商店- - - - - - 电子- - - 系统。 com