Exploring the four major outlets for the deep development of the lighting wholesale market crisis

Exploring the four major outlets for the in-depth development of the crisis in the lighting wholesale market From the perspective of development trends, the transition from a large regional wholesale market to a small regional wholesale market is an inevitable trend, and it does not depend on human willpower. Even in large bazaars and logistics markets such as Zou District and Linyi Lighting City, the wholesale share is shrinking year by year, rather than expanding year by year. Later, this trend will become more apparent. Judging from the current domestic situation, the lighting wholesale market is divided into a large regional market and a small regional market. The lighting wholesale markets that radiate from several provinces or more are large regional markets, such as Zou District, Changzhou, Jiangsu, and Linyi, Shandong. The markets that radiate a province or city are small regional markets, such as each provincial wholesale market. Because of the rise of small regional wholesale markets and the implementation of flat-channel policies for manufacturers. In particular, the emergence of provincial wholesale markets will inevitably divide and cannibalize the market share of large regions. That's why this situation arises. So in the face of the deepening crisis, how should the lighting wholesale market respond? Where is their future and way out? One way out: perfecting the industrial supporting facilities and forming a one-stop production and marketing chain. How can the crisis in the wholesale market for lamps and lanterns continue to deepen? In all large regional wholesale markets, why can Guzhen become the leading domestic wholesale market? This is because of the unique advantages of the ancient town of one-stop production and sales. Compared with the large and small domestic wholesale logistics markets, Guzhen is a huge brand direct batching base, which has the best industrial advantage. And this advantage happens to be something that Zou District and Linyi do not have. The advantages of Zou District and Linyi for quite a long time lie in the matching of transportation and logistics, and in a historically formed agglomeration effect. But with the formation of a provincial-level logistics market with more convenient transportation, this advantage will no longer exist. Therefore, it is inevitable that the market share will shrink. If you want to recreate this advantage, you must support your own manufacturing industry group to compete with the ancient town. But this is not easy. Because the ancient town not only has a long industry cultivation time, but also has the constant support of the government. The formation of industrial advantages depends to a large extent on the government's support and the overall efforts of enterprise clusters. If Zou District wants to take the road of industrial clusters, the only opportunity should lie in the development of excellent LED lamps and solar lighting industries. Because Changzhou is one of the few industrially developed cities in China, and many of the world's powerful companies have settled down, the government can never pay attention to the small sector of traditional lighting. However, the LED lighting and solar lighting industries are different. This is an industry that will be supported by the state in the future. It is very likely that Changzhou will make efforts in this field. If manufacturers work together to make Changzhou a one-stop base for the production and sales of excellent LED lamps and solar lighting, and Zou District a distribution center and international trade window, then the entire market in Zou District will naturally be alive. The second way out: deepen services and carry out functional transformation. The current lighting fixture logistics market mainly relies on wholesale business to survive, which is a typical store-based business. But in the future, the wholesale function of the wholesale market will become weaker and weaker. Logistics distribution, installation and maintenance, after-sales service, and going out to expand the distribution network will become the mainstream business. Therefore, it is a wise choice to make an early transition. The third way out: the gradual transformation of the wholesale market to the retail market. When the wholesale business becomes more and more difficult to do, the market will gradually divide. Some wholesalers will be forced to move to the battlefield or be eliminated by the market because they cannot support it, while others will take the initiative Moving closer to retail, * eventually became the retail pride of the regional market. Although most people don't want to see this ending, it is inevitable. The fourth way out: It is an indisputable fact that you can also do a chain by borrowing a boat to go out to the sea and opening a chain wholesale market. When we break into parts, turning a large regional wholesale market into several small regional wholesale markets, especially provincial wholesale markets, will be the most concise way out in the future. Judging from the current domestic situation, the lighting wholesale market generally has poor premises, poor hardware facilities, and backward concepts. This is a good opportunity for ambitious market developers and ambitious wholesalers to re-establish the market structure.