Excessive competition in LED lighting industry says it will be more difficult to do in Year 35

On October 22, in the ancient town of Zhongshan, China's lamp Capital, a piece of news went away: the boss of Fengguang lighting, a medium-sized brand lighting company, ran away. At the same time, Internet companies such as Xiaomi, 360 and Ali have cut into LED intelligent lighting across borders. The LED lighting industry with bright appearance is not easy for enterprises in the industry due to excessive competition. It is understood that the number of domestic lighting enterprises has reached 20 thousand, doubling in ten years. LED lighting low price competition is serious, the ancient town Street has sold 0. A bulb lamp in 99 yuan. In addition, the real estate market is not good this year, and the demand for home improvement has slowed down, causing some companies' capital chains to be tight or even broken. Fengguang lighting invited the Phoenix Legend to perform in the ancient town at the beginning of this year. I didn't expect it to fly. The harder days are yet to come. This year is the year of popularity of LED lighting in China, and LED lamps have a longer life than traditional incandescent lamps and fluorescent lamps. Therefore, Dou Linping, secretary-general of China lighting Society, predicted that replacing traditional lighting and adding new markets will bring high growth of LED lighting. However, when the LED lights replace the traditional lighting in year 35, the growth rate of the LED lighting industry will inevitably decline. From the growth period to a stable period, the competition will become more intense in year 35. How to live and live well? In October 22, leaders of many domestic listed lighting enterprises gathered in the ancient town to discuss win-win cooperation with members of the National Federation of lighting integrators. Guan Yong, general manager of sunshine lighting, said that the first is to find innovation points and hope to innovate products and business models through cooperation with engineering companies such as China Southern Power Grid; The second is to realize integration. Leading lighting enterprises have gone through the stage of product and brand and entered the stage of integration of capital and social resources. They hope to discuss resource integration with engineers. Foshan Lighting is another well-known enterprise that transforms from traditional lighting to LED lighting. Pan Jie, chairman of Foshan Lighting, said that there are two systems of Buddha lighting, and there are still more than 2 billion sales of traditional lighting; The other is LED lighting. Transforming from a bulb to an LED, the pressure is high. Pan Jie said that the products six months ago could not be sold now, and the replacement was very fast. The lighting industry chain is long, and now everyone likes to cross-border. Buddha also wants to be an engineering company. In the face of temptation, one must learn to do subtraction. Zhou Ming technology is an enterprise that cuts into LED lighting from the IT field. Lin Yufeng, chairman of the company, said that as a latecomer, it is difficult to compete with existing lighting brands. In the past two years, Zhou Ming technology and China Southern Power Grid have cooperated to find a way in the field of engineering lighting. We are still thinking about how to use Internet thinking to do lighting. Last year, we became a shareholder of an e-commerce enterprise. We not only compete with traditional lighting enterprises, but also LEI does LED lighting today, and other smart home enterprises also cut in. Today is 360-degree competition, and the competition will become more and more fierce in the next three years, in this case, how to get out of a road, this needs to collide with everyone. Lin Yufeng said frankly. Wang Donglei, chairman and interim CEO of NVC Lighting, who has received much attention due to the NVC Storm, also attended the meeting yesterday to share his experience in industry integration and capital operation. Wang Donglei said: the lighting industry is like the home appliance industry more than 20 years ago. There are many manufacturers, small enterprises, and chaos every day. The market share is less than 5. The industry is scattered, so capital will play a role. Wang Donglei believes that LED has made the lighting industry IT, and technological innovation has accelerated. LED chips have been reduced from 10 yuan to 1 yuan in less than 24 months, so Lei Jun is here. In the future, smart homes will unite and lighting will become a part of the IT industry. Optical communication will also mature in the next five to ten years, and some basic patents and technologies are being encircled by horse racing. Upstream LED chips are being integrated, and Wang Donglei expects that there will be only five large enterprises left in the future LED chips. At the same time, the downstream is also integrating, he revealed that many lighting companies in the United States are looking for buyers. The next step of capital integration has just opened, there are many opportunities, but we must also pay attention to integration. The world's LED lighting manufacturing center is in China, and 30 billion ~ A company worth 50 billion yuan. Midea is also an enterprise that cuts into lighting from home appliances. He Wei, the general manager of Meimei lighting electric company, said that after the strategic transformation, Meimei is very pragmatic about diversification, cutting into the LED lighting field and focusing more on the consideration of the next growth strategy, will be integrated with smart home. At present, Midea lighting is mainly for civil lighting, but it is also willing to cooperate with engineering companies to develop the commercial market. Representatives of engineering companies also believe that in the past they may find suppliers with lower prices when bidding. However, the current industry reshuffle has intensified, and engineers must consider whether suppliers can survive tomorrow. If they run away, it will be difficult to maintain products for the next ten or eight years. Therefore, they will now be more inclined to consider cooperating with brand LED lighting manufacturers. Dou Linping pointed out that the intensification of industry integration, the division of labor in the industrial chain, and the cooperation and win-win situation can improve the ability to resist risks.