Disputes over LED lighting channels

Disputes over LED lighting channels. Only with a brand and credit can the popularization of LED lighting knowledge, which is helping to further expand the channels of LED lighting products. In the coming years, the LED lighting channel will move towards **, professionalism, and concentration. There will be some lighting products that are tailored according to the characteristics of LEDs, and some subdivided specialized brands will appear. In the market competition, a group of companies with strong capital, strict management and excellent brands will stand out.　In the LED lighting era, the product knowledge and price system of the traditional lighting era are no longer applicable, and everyone must accept the new order of the industry under the action of 'Moore's Law'. Take the watt LED bulb lamp as an example. At the beginning of the year, a premium watt LED bulb lamp with lumens performance and an ex-factory price of RMB has been very popular in the market; and the same bulb lamp, in the year and month At that time, the performance can achieve lumens, and the price has dropped to about yuan. When will the performance and price of LED lighting products really stabilize? No one can give the answer so far. 'Semiconductor lighting needs a brand and credit to have a future for the industry.' Wu Ling, secretary general of the National Semiconductor Lighting Engineering Ru0026D and Industry Alliance, pointed out that LED lighting channels can also be built into brands, which need to be closely linked to corporate needs and consistent with industry trends . An enterprise must have a broad vision and a long-term perspective; at the same time, it must have a correct concept and an open mind. Dou Linping, Secretary-General of the Chinese Illuminating Society, believes that the channel construction of the LED lighting industry should focus on the model, that is, enterprises and distributors need to pay attention to how to deploy each other in the three links of engineering channels, circulation channels and e-commerce channels. For companies with original circulation channels, continue It is more feasible to develop circulation channels, take into account engineering channels, and then enter the e-commerce channel. However, for some new enterprises and new brands to directly enter the circulation channels, the gains will outweigh the losses.