Ripped jeans, rock music, light tobacco, this is the impression we get from DIESEL, is also the father of art as Renzo Rosso wants to give the identity of the brand.
every time we visit xinguang shopping always choose to DIESEL shop converted on a circle, while their pockets does not provide the purchasing power of the follow one's inclinations, but in the moment of store will always be attracted to DIESEL to create artistic conception. Perhaps because love rock, perhaps because enjoy decadent, perhaps because of preference for cowboys, every saw the new canvas shoes will play for a long time, happy to communicate with friends which can appear rocks a;
see foreign web site reported recently about DIESEL the best, most creative and most imaginative Tokyo castle peak DIESEL DENIM GALLERY shop, this is the Osaka, New York, after the brand's third art shop. Store all garments are pure handmade, alone the selling point, for me the DIESEL control is unable to extricate themselves. Gallery is a 'Gallery', introduces the concept of Gallery shop, meaningless spirit is one of the best brand marketing, fashion and art always collision sparks of it's hard to imagine, and here every piece of work will be very good modern art into the dress culture of the brand.
DEISEL fashion culture has breakthrough in clothing design field, in this case, it gives artists can make the platform. Because party a wants to high-grade modern art exhibition held every two months, and during the exhibition requires a combination of DEISEL limited edition garments, so high demands on the design of the gallery. Here need not only selling fashion, need more selling culture and pursuit of the spirit of attitude to life.
the as store design is young Japanese designer Chikara Ohno, overall scheme named 'axis'. Theme inspired by clothing production process, rotary machine, rolls of fabric and thread, for small, local designers by the Japanese zen culture, may be more appreciation and respect to manual craft. Indoor not dazzling colorful, simple flow line, unified silver department, amplify regarded with simple and beautiful to the extreme, this design gives a person a kind of affinity, people's view on clothing, feel the warm heart.
aluminum is the main material of this project. Only under the condition of bending can witness the light characteristics of aluminum, stage made base into aluminum plate, final and complete summary to smallpox; Compared with fabric and paper, aluminum is much more strong, because it's the characteristics between soft and hard, excessive feeling on the vision impact to well - — The fabric soft texture and the building of the solid texture;
we heard of glass surface reflective mirror reflection, copper, aluminum actually also have very good reflective effect, this is different from the stainless steel and mirror reflection, the reflected light to fill the whole space, soft and abound change, as if in a fantasy stage.
shuttle in the flying metal scroll, rebellious, free together with DIESEL, seem to hear a song the divine comedy, see a piece of flowers, looking up at the sky the stars, so comfortable, so relaxed and happy.
Tokyo green DIESEL DENIM GALLERY shop will design the good and kind to the Japanese tide people, must be so rich and changeful in-store shopping, buying has lost its meaning, we can do is to experience.
edit: Sophy