Competition in LED bulb market warms up in April 2013

According to the research institution Jibang technology (TrendForce) According to a survey on the retail price of its LEDinside new LED bulbs, the retail price of LED bulbs continued to show a downward trend in April 2013. The average retail price of LED bulbs replacing 40W is about 5. 7 fell to 16. One dollar. There are fewer new items in each region. Replacing the 60 w led bulb, the average price in April was 1. 2 fell to 23. $8. Except for the increase in the average price of new items in China and Taiwan, the average price in other regions has basically maintained a stable downward trend. Replacing the traditional 40-watt incandescent bulb, the average price in China fell below US $10, LEDinside said, replacing the 40-watt LED bulb retail average price in April 2013 showed about 5. 7 fell to 16. One dollar. There are fewer new items in each region. Among them, the April prices in the UK and Germany were 5. 3 and 13. 2 decline, the original commodity prices in the two regions showed a relatively large downward trend, especially the price cuts of Osram and Samsung brand products were more obvious. No new items appeared in both regions this month. The average price of goods replacing 40W in Japan is about 2. 2 rise, some commodities have risen due to the end of the promotion period, and there are no new items in the region. The average price of goods in the United States showed 3 in April. 7 rise. The original commodity prices fluctuated slightly, and there were no new items in the region. South Korea's April price is 1. 6 fell slightly, the original commodity prices remained basically unchanged, and prices fell due to rising exchange rates. The price of commodities that replaced 40W in China fell by 9 to 9. 8 US dollars is still low in various regions. Mainly because some of the original goods began to be promoted, the price fell sharply. However, commodity prices in Taiwan showed 16. In April. 7 The sharp decline, the original commodity prices remained stable, mainly due to the lower price of new items, resulting in lower average prices. Replacing the traditional 60-watt incandescent bulb, the European market price dropped significantly. In April, the average price of LED bulbs replacing 60W showed 1. 2 fell to 23. $8. Except for the increase in the average price of new items in China and Taiwan, the average price in other regions has basically maintained a stable downward trend. The price in Japan in April showed 7. 1 fell to 23. $9. The original commodity prices showed a fluctuating trend, while the exchange rate rose to lower prices. The price in South Korea is 1. 6 A slight decline, the original commodity prices have not changed, mainly due to the rise in exchange rates leading to price declines. Prices in the United States showed 0. In April. 7 Decline, the original commodity prices fluctuated slightly, and there were more new items this month. Prices in the UK and Germany were 4. 8 and 7. 3 decline, in which the original commodity prices in Germany generally fell by a large margin, and there were fewer new items in the two regions. China and Taiwan replaced 60W commodity prices at 11. 5% respectively. 6 and 13. 4 rise. The original commodity prices in the two regions remained basically stable, mainly due to the higher prices of new items, resulting in an increase in the average price. LEDinside's view is that European prices continue to fall, and competition between local and Korean manufacturers intensifies. LEDinside observed that the prices of Osram and Samsung bulb lamp products in Europe decreased significantly in April, following Samsung's 7. After the 5WLED bulb fell below 10 euros, Osram also significantly reduced the price of the product. Its 8WLED bulb lamp, with a luminous flux of 470LM, is used to replace the traditional 40W incandescent lamp, the price of this product in Germany in April was only 9. 5%. 95 euros. LEDinside believes that Osram's price cuts show its intention and determination to seize the European lighting terminal consumer market. At the same time, the Korean manufacturers represented by Samsung continue to follow the consistent price war strategy, frequently cut prices, and actively seize the European market. At present, it seems that the competition in the European market has accelerated and the average price of products has continued to fall, it can be observed that the implementation of the comprehensive ban on Bering and the positive impact of the economic recovery after the European debt crisis on the LED bulb lamp market are gradually fermenting, and the market penetration rate of LED bulbs is expected to accelerate.