Competition in LED bulb market rises in April 2013

According to the research institution Jibang technology (TrendForce) According to its LEDinside new LED bulb retail price survey, the retail price of LED bulbs continued to show a downward trend in April 2013. The average retail price of LED bulbs replacing 40W is about 5. 5%. 7 dropped to 16. $1. There are fewer new items in each region. Replacing the 60 w led bulb, the average price in April was 1. 2 fell to 23. $8. With the exception of China and Taiwan, the average price of new items has risen due to higher prices, while the average price in other regions has basically maintained a stable downward trend. Replacing the traditional 40-watt incandescent bulb, the average price in China fell below US $10, LEDinside said, replacing the 40-watt LED bulb with an average retail price of about 5. 5% in April 2013. 7 dropped to 16. $1. There are fewer new items in each region. Among them, prices in Britain and Germany showed 5. Respectively in April. 3 and 13. 2 decline, the original commodity prices in the two regions showed a relatively large downward trend, especially the price reduction of Osram and Samsung brand products was more obvious. No new items appeared in both regions this month. The average price of goods replacing 40W in Japan is about 2. 5%. 2 rise, some commodities have risen back due to the end of the promotion period, and there are no new items in the region. The average price of goods in the United States showed 3. In April. 7 up. The original commodity prices fluctuated slightly, and there were no new items in the region. South Korea's April price was 1. 6 fell slightly, the original commodity prices remained basically unchanged, and prices fell due to the rise in exchange rates. In addition, the price of commodities replacing 40W in China dropped 9 to 9. 5%. US $8 is still low in various regions. Mainly because some of the original goods began to promote, the price dropped sharply. However, commodity prices in Taiwan showed 16. 5% in April. 7 fell sharply, the original commodity prices remained stable, mainly due to the lower price of new items, resulting in lower average prices. Replacing the traditional 60-watt incandescent bulb, the European market price dropped significantly. In April, the average price of LED bulbs replacing 60W showed 1. 2 fell to 23. $8. With the exception of China and Taiwan, the average price of new items has risen due to higher prices, while the average price in other regions has basically maintained a stable downward trend. Prices in Japan showed 7. 5% in April. 1 fell to 23. $9. The prices of the original commodities showed a fluctuating trend, while the rise of exchange rate pushed down the prices. Prices in South Korea show 1. 6 slight decline, the original commodity prices have not changed, mainly due to the rise in exchange rates leading to price declines. Prices in the United States showed 0. In April. 7 Decline, the original commodity price fluctuated slightly, and there were more new items this month. Prices in Britain and Germany showed 4. 5% respectively. 8 and 7. 3 decline, of which the original commodity prices in Germany have generally dropped significantly, with fewer new items added in the two regions. China and Taiwan replaced 60W commodity prices by 11. Respectively. 6 and 13. 4 up. The original commodity prices in the two regions remained basically stable, mainly due to the higher prices of new commodities, resulting in an increase in the average price. Prices in Europe continue to fall, and competition between local and Korean manufacturers intensifies. LEDinside observed that the prices of Osram and Samsung bulb lamp products in Europe dropped significantly in April, following Samsung's 7. After the 5WLED bulb fell below 10 euros, Osram also greatly reduced the selling price of the product. Its 8WLED bulb lamp, with a luminous flux of 470LM, is used to replace the traditional 40W incandescent lamp, the price of this product in Germany in April was only 9. 95 euros. LEDinside believes that Osram's price reduction shows its intention and determination to seize the European lighting terminal consumer market. At the same time, Korean manufacturers, represented by Samsung, continue to follow the consistent price war strategy, frequently reducing prices and actively seizing the European market. At present, it seems that the competition in the European market is accelerating and the average price of products continues to fall, it can be observed that the implementation of the comprehensive ban on Bering and the positive impact of the economic recovery after the European debt crisis on the LED bulb lamp market are gradually fermenting, and the market penetration rate of LED bulbs is expected to accelerate.