'Cold winter' can not be avoided lighting lighting enterprises must plan ahead

【Hardware net] In the first half of 2011, the overall macroeconomic situation was uncertain. The recent bleak market has caused many people in the industry to express their autumn, and will the winter be far behind? Worries. Recently, gray news such as the collapse of Wenzhou enterprises and the collapse of Dongguan enterprises have been seen in newspapers; On the other hand, according to the report of China ceramics Weekly, at present, nearly 50 production lines in Jiajiang ceramics production area have been shut down, and nearly half of the production lines in Gao 'an production area have been shut down, in the first half of the year, Zibo also had about 100 production lines forced to stop production. Although there has not been any news event in the lighting industry that enterprises have stopped production on a large scale, judging from the feedback from the staff stationed in the newspaper all over the country, most of the lighting stores across the country are scattered this year, everywhere is full of depression, and from the feedback of the ancient town freight market, the traffic volume of lamps and lanterns products has dropped by more than 30 year-on-year. It can be seen that the entire lighting industry has already entered the autumn. At the beginning of July, when the author was interviewing in Nanhai, Foshan, Mr. Li Zhenghui, an economist and general manager of Otley Optoelectronics, predicted that it was not a difficult time, the difficult period should be in the fourth quarter of this year and early next year. A few days ago, when the author interviewed in Guzhen, the chairman of Qin Yue Logistics Co. , Ltd. also made the same prediction in feudalism, that is, the lighting industry is not far from winter. If you follow the four seasons, you will be born, and if you go against the four seasons, you will die. Different seasons should have different ways of health preservation. 'Huangdi Neijing' pointed out: Spring life, summer long, autumn harvest, winter Tibetan, is the usual gas, people should also. In other words, Yang Qi grows in spring, grows in summer, converges in autumn and hides in winter. This is the general rule of Yang Qi changes in nature in the four seasons, and the changes of Yang Qi in human body also correspond to it. Autumn is a season of convergence of yang qi. The balance of yin and yang in the human body needs to repair the vitality consumed in spring and summer by storing energy and prepare for the upcoming severe winter, this is a self-healing process that the human body must go through. If autumn cannot supplement energy and maintain the body well, the spring and summer of the coming year will not be able to exert its due energy due to lack of birth and strength, which will affect people's health and work efficiency. In fact, the operation principle of the enterprise and the way of human health are similar. At a time when the market is getting colder and colder, if enterprises cannot regulate and operate scientifically, it will be as difficult as the human body with diseases to survive the cold winter of the market. Save for a rainy day canals water diversion. In the feudal view, due to the increasing tightening of the country's monetary policy, the effect of the property market restriction order is becoming more and more obvious. The home building materials industry, which is closely related to real estate, bears the brunt. From the end of this year to the beginning of next year, there will be a group of lighting manufacturing enterprises and merchants, freight department due to lack of orders or capital turnover is not working and other reasons and forced to close, therefore, enterprises must do a good job in the settlement of goods, in order to avoid a basket of water; At the same time, enterprises should also minimize investment in fixed assets and appropriately delay the pace of expansion of new projects. In fact, if an enterprise wants to get through this long winter, it is far from enough to tighten its defense. The Enterprise still needs to seize the time to attack, such as increasing the promotion efforts and cashing in the inventory as much as possible; At the same time, the company also expands new sales channels in order to obtain more orders, such as opening online stores. There is no need to be prepared. Winter can not be avoided, lighting and lighting companies can only be safe for the winter.