China lighting enterprise must be the autumn harvest winterizing

In the first half of 2011, the overall macroeconomic situation rain or shine. The recent market bleak, but also has a lot of people in the industry express admiration 'autumn has come, winter be far behind? 'Concerns. Recently, the 'wenzhou business failures', 'dongguan enterprise closures' gray news constantly in the press; Another, according to 'China ceramics' weekly reports, at present, the branching channel ceramic production areas, nearly 50% of the production line production gaoan region has nearly half production line production, and zibo in the first half of 100 or so of the production line was forced to shut down. Although there have been no enterprises of large area production lighting lighting industry news and events, but from the feedback information of our country station staff, lamps and lanterns of stores across the country this year mostly empty, is full of the atmosphere of the depression, and from the ancient town of freight market feedback, lamps and lanterns product volume fell by more than 30% this year. Thus, the whole lighting lighting industry has long been into the 'autumn'.

in early July, the author in an interview in foshan nanhai, senior economist, Macao's photoelectric general manager Mr Cheng-hui lee had predicted: 'now is not the most difficult, the most difficult time should be early in the fourth quarter of this year and next year. 'And a few days ago, the author in the ancient town of interview, qin yue logistics co. , LTD. , chairman of the board of directors in the feudal also made the same predictions, the lighting lighting industry from the' cold winter 'is not far off.

', was born at four inverse elements is dead ', different season should have different knowledge. Huangdi neijing pointed out: 'chunsheng, summer long, the autumn harvest, winterizing, gas is often also, a person should also be. 'That is, the spring sun be the spirit of germinal, summer sun be the spirit growth, autumn sun be the spirit of convergence, the winter sun be the spirit hidden closed, this is the four seasons in the general regularities of the variation of the sun be the spirit of the nature, human body also with the sun be the spirit of change. Autumn is a season of sun be the spirit convergence, the body balance of Yin and Yang of consumed by storing energy is needed to fix the spring/summer, and to prepare for the upcoming winter, this is the human body must undergo a self-healing process. If the fall not well complement energy, maintain the body, spring, summer, in the coming year will be due to born, director of the play without proper energy, affect the person's health and working efficiency. In fact, the enterprise's operation principle and knowledge has the same effect. In the market has become increasingly cold, if the enterprise is unable to regulate operation of science, will be like the sick body, very tough market 'cold winter'.

valley hunger, channelization diversion. In the feudal view, because of the country's monetary policy tightening is more and more big, the effect of the property market restrictions on more and more obvious, closely related to real estate bear the brunt of household building materials industry, at the end of this year to early next year, there will be a batch of perso el lighting manufacturers and merchants, by reason of lack of order or funding liquidity problems and being forced to close down, therefore, enterprises must be prepared to work in terms of payment, so as not to draw water with a sieve. At the same time, enterprises should also try to reduce the investment in fixed assets, appropriate delay the pace of expansion of new projects. In fact, the enterprise want to survive the long winter, just to 'squeeze' defense is not enough, the enterprise also need to hurry up 'only', such as increasing promotions, as far as possible to liquidate inventory; At the same time, enterprises can broaden new sales channels, in order to get more orders, such as open a shop.

can be prepared without cancer. 'Cold winter' inevitable, lighting lighting enterprises only away for a rainy day, and actively deal with, to security for the winter.