Building materials enterprise to ultra high speed development of lamps and lanterns?

Speeding development is the dream of every enterprise boss, how can do overspeed development, each speeding the development of the enterprise success method and nearly the same, this seems to be speeding development of lamps and lanterns and again is a matter of artistic, which have a scientific laws can be summed up, based on building materials from lamps and lanterns and the research object, analysis to find some laws. What is enterprise speeding development, the author thinks that the so-called speeding the development of the enterprise in a certain time and space to the greatest extent to meet the market demand, maximize resource utilization efficiency of enterprises. Based on the above definition of our study of samples from two dimensions of time and space to study enterprise high-speed development. A background in June 1998, macro market space of the urban housing system reform and housing construction work meeting. Then, the State Council issued on July 3, 'on further deepening the reform of urban housing system to speed up housing construction notice. This was later as housing reform program files '23', officially opened to 'cancel the welfare housing distribution, to achieve residential monetization, privatization' as the core of the housing system reform. Lasted for nearly half a century's end welfare housing distribution system, the 'market' as the subject headings of the construction of the housing. At the same time, a series of housing financial services move more let Chinese people on housing obtained more space and freedom. The curtain from the China real estate development, real estate is closely related to the building materials industry has entered a market incremental high-speed expansion of the era. During this time all the building materials industry enterprise in this huge market driven into the state of growth. The same market opportunities, opportunities are fair and equal. So whether ultra high speed development of building materials enterprise cannot deviate from the overall macroeconomic environment, are built on a huge increase on the basis of market capacity. For market capacity of the surge in the state of this article is not in-depth study to explore how to ultra high speed development of building materials enterprise, only research has the practical significance of ultra high speed development of building materials enterprise market surge condition. Second, the rapid development of keywords in building materials industry companies as the sample research, it is easy to find the time span of a few big characteristics. Since the 1990 - In 2000 with 'product is king' era, during the time interval of a batch of vertical and horizontal construction of plastic building materials market, building electrical, sanitary ware, floor industry brand most founded in this time period. A lot of companies from abroad at this stage of the new technology, the national industrial policy guidance, the market direction and is driven by common quickly developed the product into the market, to fill the blank, innovative products, and so on around the product. This era building materials enterprises seize the product research and development, production and manufacturing of the link is ok, this two elements if control of the enterprise can be embarked on a track of high-speed development. As for marketing the From EMKT. com. Cn do not need too much attention, is relatively simple, started in the early 90 s of the guangdong zhongshan guzhen lighting market, wenzhou east big market of lamps and lanterns, shandong linyi wholesale market, and so on, multiple levels of the nature of the logistics market is the most obvious feature of the era of marketing. Since the 2000 - During 2008 with 'channel is king' era, building materials enterprises in this time interval after the baptism of the product competition as long as grasp advertising channels and those two elements can be embarked on a track of high-speed development. Advertising campaign, terminal war become the main melody, a large number of building materials enterprises in the brand packaging, advertising communication, channel construction invested a large amount of manpower, financial and material resources. Through brand packaging planning, advertising campaign, ground construction accelerating personnel promote achievement a lot of ultra-high speed the development of the enterprise. In this era of ultra-high speed is focused on the development of the enterprise, product mainstream + brand dissemination strength + channel construction speed to maximize the balance of the three elements combined. So provinces, municipalities of the country's major building materials market such as spring building, including domestic and international building materials chain giant also expanding aggressively. Since the 2008 - So far during the 'channel tap' era, with the taste of the different price for consumers to vote with their feet, to greatly reduce the transaction costs of the electronic commerce vigorous development, the diversification of online business channels, traditional advertising position theory, theory of terminal for the king by the huge impact, large building materials market is also facing a new round of shocks, regional difference of transaction cost, channel the concealment of the transregional sale of the original channel differentiation, fission. Building materials of the volume in the traditional channels are being hidden somewhere warehouse + express logistics mode of eroding even swallowed. Comprehensive: stated in the building materials enterprise to ultra high speed development today? From the above analysis of two dimensions of space, time, today's building materials enterprises in the market capacity is growing at a steady rate of macro environment, how can you embarked on a track of high-speed development? Ask Chen wen think: 1, proactively see competition keywords; 2, the top-level design business model; 3, system balance marketing force to promote; 4, good at online and offline operations on two fronts; These four elements is the core of the building materials enterprise whether high-speed development, grasp the four elements of the planning and design will have access to the foundation for the development of the ultra-high speed, of course, if both mastered these four elements in the competition, the competition is speed - the end of the weapon - - - - - - - - - - - - - - - - - - The world martial arts, only fast not broken.