Analyze the status quo of the development of the LED smart lighting market

Analyze the current situation of the development of the LED smart lighting market The four-day Guangzhou International Lighting Exhibition has come to an end. In this exhibition, which is regarded as a barometer of the development of the lighting industry, no one has won the 'League Crown' more than smart lighting. This was explained in the front-page news of major industry media after the exhibition. In fact, the concept of smart lighting is not only popular this year. It can be said that this gust of wind has been blowing for quite some time. But what is frustrating is that the 'life-saving straw' that enterprises have high hopes seems to have fallen into conceptual exaggeration and lighter than landing. There was enthusiasm in swarms, and consumers responded mediocrely to the embarrassing situation. Smart lighting is broken. Don’t underestimate the IQ of consumers. Many distributors and media will have such an illusion. Any company that has a touch with smart lighting seems to have become an extraordinary position in the lighting industry. The prospect of intelligent lighting becoming the next outlet and profit point of the lighting industry is already at hand. Many people say that today's smart lighting concept is no longer as 'empty and ethereal' as it was more than a decade ago, and many companies hope to become a new direction and new driving force for development. For this, the author disagrees, because at present, the lighting industry is relatively conservative, with little effort to explore and invest in new fields. Large companies will not be at a loss for the emerging fields to put all their money into it. Only small companies are enthusiastic. As the last straw, the concept of smart lighting is much the same today. At a conference discussing smart lighting, a Philips speaker once said: The smart lighting market has not really opened up, and even for now, lighting manufacturers still don't know where the smart door is. Focusing on the terminal consumer market, we can see that, compared to the enthusiasm of manufacturers, the consumer market has not responded much, and smart lighting applications are still tepid. The reason is that lighting manufacturers still don’t know what the market really needs. Those who blindly believe that high technology content must be welcomed by the market. In fact, it’s not. Consumers often need “simple”, “convenient”, and “convenient” products. 'InexpensiveThe core of smart lighting is still lighting. As a person in the lighting industry, but for those who don’t know anything about technology, the smart lighting I understand is not as profound and sophisticated as experts and companies. I believe that whether it is smart lighting or The real core of smart lighting should be lighting, and intelligence should be built around lighting. Therefore, if smart lighting must give the market and consumers a reason for acceptance, the basic application point of lighting is the best excuse and publicity channel. For the current consumer market, the concept of intelligence is too ethereal and flickering, and too unrealistic. No matter how hot the smart lighting is, it needs to be digested by the market and nourished by consumption in the final analysis. Therefore, smart lighting needs to return to the ranks of ordinary household lighting, rather than the superior 'emperor'. Therefore, lighting manufacturers should not overwhelmingly emphasize and promote intelligence, and ignore the core element of lighting. Paper Tiger’s smart lighting distributors should also be smart. Distributors and consumers need to understand that smart lighting is the same as other lighting applications, and there is no difference. Don’t be fooled by the various hype of current lighting manufacturers. The key is to selectively eliminate the artificial external force in the later period, and replace the complicated and redundant procedures in the current lighting application form with a lighter and more humane cutting-edge technology. In other words, smart lighting is to replace the human body's direct light awakening and demand with smart lighting systems, first of all consumers think. From another perspective, consumers should be the key to leading smart lighting. Therefore, the 'paper tiger' of smart lighting is not terrifying, let alone this 'tiger' is still floating in the air. As lighting manufacturers focus on the field of smart lighting, 'paper tigers' have always landed, but no matter what, smart lighting is not as mysterious and unpredictable as we see now. After all, any form of lighting application is for ordinary people. Services. Under this general trend, dealers should actively understand and learn intelligent knowledge, so that they can become intelligent first.