Led lighting has come all the way in 2013. When looking back, its growth process has both gains and setbacks. As the saying goes, how can we see rainbows without experiencing wind and rain? The growth of the led industry has experienced enough tempering and is maturing. So, 2014 is a new year and a new beginning. How should led lighting go on? However, we are closely related to led lighting: How should entrepreneurs, other employees and the media strategize to promote the healthy development of led lighting? The author thought about it, I wonder if everyone agrees? The 2014 incandescent lamp abdicated and LED lighting took advantage of the trend. According to new news from abroad, manufacturers of 40-watt and 60-watt incandescent lamps that American families like to use announced that, the production and supply of incandescent lamps will be stopped from the beginning of the new year in 2014. The elimination of incandescent lamps naturally requires new members. It is said that the controversial law aims to promote energy-saving compact fluorescent lamps, LED lamps and other bulbs with higher energy efficiency ratios. This move by the United States is likely to form a butterfly effect. Countries such as China, South Korea and Australia will also completely ban incandescent lamps, extending the application range of LED lamps from existing industrial fields to residential indoor lighting. Another set of data shows that in 2013, the scale of China's home lighting market reached 5941 US dollars, accounting for 814, of which LED home lighting market reached US dollars, up, accounting for. Nowadays, the opening of the demand for home lighting market is undoubtedly a good news for domestic enterprises entering the led market in the United States. Based on the above two points, in 2014, the market potential of led lighting at home and abroad is great. Intelligent lighting is a good partner. LED lights are full of charm. LED lights have the following advantages: the brightness and light color of LED can be adjusted to meet the color atmosphere of interior decoration. In the development of scene lighting market, it has incomparable advantages over traditional light sources. Second, LED is easy to carry out dynamic control, can design cluster control according to the needs of users, and can provide a series of solutions in some occasions requiring programming ability. it provides convenience for intelligent management of indoor lighting. Third, the LED is small in size and more decorative. Through the design of the lamp tube, it can be organically integrated with the building to achieve the effect of seeing the light without seeing the lamp. Fourth, LED has long service life and does not contain mercury, which meets the national policy requirements for energy conservation and emission reduction. According to the product characteristics of LED, it is suitable for indoor lighting. This is because led has better stability and reliability besides energy saving. Compared with outdoor lighting, LED has a larger development space in indoor lighting and is more suitable for the characteristics of the product itself. With the reduction of price, technological progress and maturity of the product, LED is expected to enter the field of indoor general lighting on a large scale in about 3 years. With the steady increase of the market share of LED lighting, the market scale of LED lighting will reach 5. 5% of the indoor lighting market within 3 years. LED lamps will be combined with smart home to smart lighting. What is smart lighting? It refers to a distributed wireless telemetry, remote control and remote communication system composed of computers, wireless communication data transmission, spread spectrum power carrier communication technology, computer intelligent information processing, energy-saving electrical control and other technologies. to realize the intelligent control of lighting equipment. This kind of system has the functions of light brightness adjustment, light soft start, timing control, scene setting, etc. , which can achieve the characteristics of safety, energy saving, comfort and efficiency. Therefore, according to the characteristics of LED lamp products, it becomes intelligent lighting.