Competitive environment in the face of more complex street lamps, the real product innovation, service innovation and profit pattern handling well less solar street lamps factory, based on the traditional concept of cognitive and thinking habit, people always think of service as subservient to the product, as a matter of product added value, and optional
the marketing factors, therefore, lamp posts from manufacturers rely too much on physical products, the inadequate understanding of the customer value, is leading to the one-sided understanding of the marketing people. In fact, the area lies between product homogeneity is more and more small, light pole manufacturer differentiation is more and more difficult in today's competition, how to jump out the idea of old myth, as soon as possible with good service marketing this policy a sword, has become a new consumption environment light pole manufacturer is the key of winning the competition.