Why did the LED lighting 'exclusive shop' become a 'big shop'

A few days ago, it was reported that the focus of Midea lighting's channel in 2014 was the channel construction of specialty stores. This year, only 100 specialty stores are expected to be built in Hunan market. Song Wei lighting in 2014 of April A of natural 20 days in Yunnan, Hubei and other to open the 18 home shop at present in capital and prefecture-level market of store ultra-580 home, with the gradual penetration of indoor lighting and home LED lighting market, exclusive stores closely connected with terminal channels are still one of the most important ways for lighting enterprises to expand channels, because it can not only improve the market radiation ability of products, but also enhance the popularity and sales of products. However, there are fewer and fewer lighting brands in the market, and many specialty stores have gradually become shop-in-shop. When reporters visit the lighting City specialty stores, they can often see the mix and match of lighting and lighting products of different styles and categories in the specialty stores known as Philips, NVC and Op. The phenomenon that specialty stores are not specialized or false has become quite common in the lighting industry. The product structure of the specialty store is too single, and the product category is not rich enough to meet the needs of different levels and different consumption structures. In the face of profit leverage, the specialty store has become a comprehensive store over time. An industry dealer told reporters. Being a good brand can drive the sales of other low-end brand products and become a good reason for dealers to build specialty stores into large miscellaneous stores. It is understood that at present, the number of professional stores is increasing, the market demand is limited, the national macroeconomic conditions are constantly adjusting, and e-commerce has a relatively large impact on traditional specialty store channels, the acceleration of market flattening also directly affects the market sales of specialty stores. More and more dealers are not willing to limit their profit sources to a certain brand. At present, the homogenization of LED products is serious, the market competition is fierce, and the product quality and supply price are mixed, while the price of specialty store products is relatively high, which is difficult to reflect competitiveness. An industry dealer said so. Profitability is the key to the development of specialty stores. The investment of a specialty store is several million or tens of thousands, but the core factor of the profit of the specialty store is not the initial investment. The design level of the store, the life cycle of the product and the later operation and management ability all determine the vitality of the exclusive store. An industry expert suggested that the style design, material selection and image display of specialty stores can bring more texture and experience to consumers. In order for specialty stores to achieve good development in the market, continuous support from enterprises is also essential. An industry expert suggested that enterprises should constantly improve the image of specialty stores and products, and constantly adjust product lines to enhance the value of products, while paying attention to the output of management and services, it is necessary to improve the training of talents and after-sales service to ensure the profitability of the store 100. After all, only when the store is profitable can there be a win-win situation with the company. However, although the lighting store is good, it is not easy to open a good store. This requires the company and the dealer to work together.