White-hot competition lighting industry development dilemma how to break?

Lamps and lanterns industry within or development for many years, now under the influence of a series of internal and external factors, the development of the industry pace is slowing, and many people said that the golden age of lamps and lanterns industry has already gone. Although it is too absolute, but in the present market of lamps and lanterns, due to the big economic environment and competition situation of increasingly severe, making the development in China for nearly three decades of traditional household building materials enterprises faced with a series of difficulties.

enterprises lack of lamps and lanterns is backed by abundant fund

although the lamps and lanterns of poor market conditions, but now is still very large, the number of lamps and lanterns of enterprise under the new pattern of the industry, the indisputable fact that excess capacity has become the industry, at the same time, there are a lot of lamps and lanterns, small and medium enterprises also depends on the 'OEM' production, counterfeit famous brand, the good and bad are intermingled of upstream enterprise affects to the construction and development business channels. Manufacturer of lamps and lanterns is difficult to face the changeable market, lies in their lack of strong financial strength to back it up.

in the past two years because of equipment update and capacity expansion, coupled with the market competition is intense, the enterprise profit is more and more thin, temporarily no form really make the enterprise of accumulation of capital, capital investment lack of serious impact on enterprise product research and development, the laying of the channel and brand construction.

for a lot of lamps and lanterns, small and medium enterprises, the lack of money is more serious, the loan is also facing the small and medium-sized enterprise financing, a difficult to cross the threshold. Enterprise if not form a stable sales channels, not form a perfect sales model, once the market encounter trouble, it is easy to marketing crisis, more can't talk about channel sinks to two 3 class market.

original unawares and absence of management level, make enterprise

in order to win the market sales and take the initiative of the market, some large enterprises tend to spend large sum of money on products research and development of lamps and lanterns, and the sum of the money is often the lamps and lanterns, small and medium enterprises difficult to do. Large enterprise of 'high cost', however, is difficult to get 'high yield'. Launch of new products, many enterprises tend to be direct imitation of plagiarism. Enterprises not only on product imitation, lamps and lanterns on the management, business model and brand publicity, many enterprises often make 'takes doctrine', follow suit for many enterprises to the survival of the potentially life-saving rules. Homogeneity and lack of capital enterprise can follow suit, to the market to break, even elimination.

in addition, the lamps and lanterns industry in the aspect of management and marketing is still very traditional, industry personnel quality is not high, therefore, only a handful of companies have a well-known brands and channels of relatively complete. Many enterprise itself of lamps and lanterns channels and sales management are obviously insufficient standard, weak market branch, dealer's choice of product depends on good customer relations. Many enterprises without the ability to operate brand, there is no systematic management model and professional marketing team, in the absence of accurate market information, not for customer service standards and according to the customer service system, not for market research, production, supply system, risk investment cycle is long and big, all of which will be kill enterprises of lamps and lanterns of ticking time bomb, at any time may be a deadly.