Where will 2014 shanzhai LED lighting enterprises go?1

According to the report, in 2012, the Chinese government stimulated the domestic demand of LED lighting through a series of policy measures to drive the launch of China's LED general lighting market. It is estimated that by 2015, China's LED general lighting demand will reach 10 billion US dollars, with the continuous economic growth and the increase of LED penetration rate, the demand for LED general lighting in China will reach 22 billion US dollars by 2020. Faced with such a huge market demand, LED companies have made great efforts to open up the market. But there are also a small number of companies that choose to take shortcuts: Cottage and imitation. It is understood that in recent years, counterfeit products of major brands have appeared in the application fields of LED power supply, LED whole lamp, LED display screen, etc. All enterprises are busy making statements and strengthening anti-counterfeiting, which makes them feel helpless. May I ask, who is still engaged in research and development? How do cottage companies survive? The main survival rule of shanzhai enterprises is ultra-low price. For example, if the market price of an international famous brand LED ceiling lamp is 1399 yuan, the shanzhai lamp with almost the same appearance only needs 325 yuan. Why is the price of cottage products so low? Because they save a lot in terms of materials, design costs and after-sales service, the main thing is to save the cost of marketing, and directly enter the market by copying other people's appearance and design. How to transform the cottage enterprises? Any market will be mixed with good and evil people. If small and medium-sized enterprises are in the primary stage of development and this stage will only be perfected after a period of tempering, then, can they respect the original design of products, and relying on design to enhance the added value of products will become an important indicator for enterprises to become bigger and stronger. Some enterprises are relatively weak in funds at first. In order to reduce risks, they may embark on the road of imitation. Imitation is the beginning of all human learning. This is like we have to learn things when we were young, maybe many things are copied from others and then combined with our own preferences. When we reach a certain level, we need our own things. Everything has a primary stage. When we choose plagiarism and imitation, we may only have no deeper understanding of things, but we have to admit that, things that are copied and imitated are lifeless. Lev Tolstoy once said that if the result of our study is that we cannot create anything, then we will only imitate and copy in our life. If the company has always been a cottage, there is obviously no way out, it must take his path of innovation.