Where do LED display companies go?

In the current fierce competition in the LED display market. The development of LED display enterprises is increasingly difficult. Major LED display enterprises are looking for breakthroughs in the development of the industry. How should LED display enterprises develop in order to expand the market and obtain rich benefits? In fact, if you carefully observe the development laws of the industry, it is not difficult to see that the development breakthroughs of many industries are the continuous upgrading, innovation and replacement of products. According to this development law, the enterprise development plan formulated is very successful from the perspective of development. What is the development history of LED display screen? Let's look at it together: LED display screen from single and double color to full color, from outdoor to indoor, product substitution has always been a main line of industry development. We can divide the substitution of products into two types: the type is the upgrading of LED display industry's own products, such as the substitution of single and double color products by full color LED display in the early stage of the industry, the substitution of current high-density products for low-density products; The second is the replacement of LED display screen for competing products in other industries, such as neon lights, inkjet advertisements, advertising light boxes and other outdoor information display media, as well as LCD screens, DLP rear projection and other indoor display devices. It can be seen that with the efforts of the whole industrial chain, the market boundary of LED display screen has been continuously broken, the application scope has become wider and wider, and the market space has been greatly improved. In 2013, the LED display industry, which has developed in China for more than 20 years, is in a difficult period of time. After the price war in the rental market in 2012, the leaser overdrawn 2013 of the purchase plan in advance, and the government's ban on extravagance made the whole market even worse; In the outdoor advertising market, high-quality delivery points in first-tier cities are increasingly scarce, and negative factors such as light pollution have caused difficulties in the approval of large-screen outdoor installation. In such a market environment, the entire industry mourns, LED display companies either transform lighting, or seek mergers and acquisitions to take over, and some companies are directly eliminated by the market. Where do LED display companies go? With such questions, LED small-pitch displays and LED advertising machines appeared. Compared with the traditional LED display screen, the LED advertising machine has a small screen area, low unit price and wide application range, which is conducive to enterprises to increase shipments and digest excess production capacity. From the perspective of customers, LED advertising machines provide advertising operators with display devices superior to LCD screens in the medium and small screen markets. LED Small spacing display screen has high competition threshold and rich profits, which can effectively improve the profitability of enterprises. For users, the appearance of LED small-pitch display screen breaks the situation that DLP unifies the indoor display market and provides new choices for users such as traditional meetings and command and control. It can be said that these two products have broadened the scope of use of LED display screens, and enterprises in the industry have entered a new blue sea space through cross-border competition with other commercial display devices.