Under the wave of mergers and acquisitions, how small businesses to the LED solar street light

After years of rapid development of LED lighting industry profound changes, from extensive price competition gradually changes to the capital, technology competition, the lighting industry in recent years industrial concentration is more and more high, middle and lower levels LED enterprises to be being washed out gradually,

after ten years of rapid development, LED lighting industry has quietly changed profoundly, gradual transition from a wide range of price competition for capital and technology competition. In recent years, the concentration degree of the lighting industry is higher and higher. Low levels of light-emitting diodes (leds) enterprises have been phased out. The industry concentration degree is high. Has a complete industrial chain of large enterprises have gradually started to dominate the market. At present, in addition to China at the top of the upstream light-emitting diode chip industry, the largest employer China in light-emitting diode packaging, led lighting and led display industry still has a lot of company. Not many leading companies have the ability to have a significant impact to the industry. Industry concentration degree is low, the market competition is intense, market concentration needs to be further improved. The characteristics of Led lighting products is high uniformity and low threshold. Dominated by merger and acquisition of extensive growth has become the development trend of this industry. 2014 m&a boom reflects that. According to incomplete statistics, in 2014 the global LE 33 major traffic lights D industry mergers and acquisitions, including five outside China, the domestic 28, including 38 of overseas mergers and acquisitions involving funds. 2. 6 billion yuan, accounting for 39%, domestic mergers and acquisitions involving 59. 6. 5 billion yuan, accounting for 61%, which showed that the trend of domestic capital centralized faster. This is because the overseas LED industry is relatively mature, lighting product brands and channels of high-quality resources has been carved up, basic cause a small amount of mergers and acquisitions. At the same time, these companies will be fierce competition, low profit low-end leds encapsulation and manufacture of lamps and lanterns is transferred to relatively low labor costs in mainland China, effectively avoid price pressures, the industry competition for overseas light-emitting diode industry created a relatively stable pattern of competition. In terms of domestic mergers and acquisitions, capital up to 43% in 100 million yuan of the following mergers and acquisitions, capital in 1 billion yuan of above at least 4% proportion of mergers and acquisitions. This is because of China's 1 billion the size of the LED packaging application industry enterprise quantity is relatively small, so the shortage of the enterprise scale also limits the emergence of large-scale mergers and acquisitions. However, with the improvement of industry concentration, industry leader's sales and profits will continue to rise, more large-scale mergers and acquisitions will happen in the future. Before large-scale mergers and acquisitions, and rapid development of led, small and medium enterprises how to occupy a place in the wave of mergers and acquisitions? I think basically has the following several ways: first, using the differential market segmentation strategy. Determine its own unique product direction. Second, increased investment in technology, to develop its own unique patented technology; Third, to establish a stable terminal sales channels, in today's era, the consciousness of the channel is king should remain very important; Fourth, create conditions and upstream and downstream manufacturers to establish close relations of cooperation, jointly participate in market competition, to win his own voice.