Traditional lighting companies enter the LED time

At the end of march, '2010 China ( Shanghai) International hotel and building lighting exhibition ', the traditional commercial lighting boss leishi lighting fully shows the hotel bedroom, living room, conference room and other led indoor lighting products. In April 2010 lighting fair in Frankfurt, Germany, philips shows covers household, outdoor shops, offices and other places of the LED lighting city life 'suit'; Guangzhou international lighting fair in June, China of the incandescent light bulb Wang Foshan lighting also high-profile launch of the LED lighting products, and says it will further increase investment, and focus on the LED the whole lamp project & amp; 白马王子;

there is no denying the fact that from the international lighting giants, domestic traditional lighting boss to not well-known OEM small businesses have been concerned about and LED the project investment. 'Now the lighting show was supposed to call LED application promotion exhibition, around half are the LED display. 'A year many times lighting show some traditional lighting enterprise on behalf of sigh with emotion,' LED the trend is not doubt, market signal is more and more intense, the situation is also let us have to enter the LED lighting. '

as the LED chip prices fall, LED lighting product cost reduction and the implementation of government energy policy, the development of LED technology, LED products into government procurement plan more likely, the influence of such factors as many traditional lighting companies into LED market. According to the survey, 30% of traditional for good LED lighting enterprise, already pay a practical action, intensify efforts to research and development, sales and marketing of LED products. However, there are still 70% traditional though bullish on the LED lighting enterprises, but in concrete action is still maintained a calm attitude.

the current LED products in the market is still in its early, the vast majority of consumers know about the LED little; These factors lead to many traditional lighting companies believe that now is not the best time to aggressively into LED market.

'even for has cut into the traditional LED lighting lighting enterprises, some are not spared. On the one hand, left hand, right hand, each are powered LED lighting manufacturer under various aspects reason, at the same time increasing its core products and the main source of profits to improve the performance of traditional lighting, The LED cost also is on the high side, on the other hand, production and sales of LED lights, the more its marginal benefit may be lower, the traditional lighting enterprise strength is relatively limited, for the development of the LED big thunder, rain less possibility. 'China's famous lighting experts Yang jeong professor said in an interview.

but compared to previous years, more and more traditional cut LED lighting enterprise is tangible, these old traditional foray into LED lighting lighting companies have what advantage? 'Traditional lighting enterprise brand advantage should not be ignored, but the traditional lighting manufacturers to enter the LED is not occupy channels and first-mover advantage. 'Yang jeong says, LED development better now mainly concentrated in landscape lighting, back light display, and other fields, mature technology, obvious advantages, wide application, and this part of the market most have been some have the advantages of the old LED enterprises. In high power LED general lighting, due to the restriction of such factors as price and consumer cognition, it is mainly commercial lighting channels, so the traditional lighting enterprise may not be the advantage.

now cut into the traditional LED lighting enterprise, their breakthrough point and focus on what aspects? 'LED lighting in China there is no complete standard specification, entry barriers is not too high, to apply the product type is better. 'A company representative said, interviewed LED application field in household, relatively in the chip, drive, overall luminous efficacy, color temperature, etc, have been gradually mature, and professional household market prospect, so strategically it is a very good opportunity.

in the energy conservation and environmental protection milieu, traditional light source will be replaced by energy-saving light source, the traditional LED lighting companies pay close attention to and investment has been an irreversible trend. But many international lighting enterprise in the value of the future of the LED lighting market at the same time not rush to the sale of LED products, and promote their household environment as a whole is more builds the concept or system, which is advocated by many international lighting manufacturer 'for lights - Change the concept - In the world ', in this regard, a strong domestic traditional lighting manufacturer might as well can draw lessons from.