Three LED the golden age of lighting industry trend

In 2014, LED industry to enter should, as the economy cools, one side is the integration of capital, stores, O2O pattern, the union concept such as continuous hyped new things, new phenomena. The whole lighting lighting industry more hot.

China lighting lighting Shared league secretary-general NiCheng perceptions are to dealers: in 2014, distributors generally feel pressure of business: market sales decline, the market cold; The high-end product sales and the traditional marketing mode gradually; Entity shop is impacted by the network; User pass-through lights increase, industry development is rapid, change thinking can't keep up with market development, for most dealers, 2014 is very confusing and challenging year.

NiCheng said, LED the golden age of lighting lighting industry three effects:

1, the final value of the LED lighting is the application of light. LED lighting products are widely used in lighting products. Such as traditional household lighting, modern low-pressure lamp lighting, crystal lamp lights, all almost replaced by LED strips lighting light source products. In addition, the decorative lighting products is a big demand for LED bulbs. In 2014, only sharing alliance members with lighting products LED bulbs to nearly 50 million. Therefore, the growth of the LED lighting, sales of lamp act the role ofing is a big boost.

2, the popularity of LED lighting to the rural market and sales of LED lighting products. There are other words LED bulbs sold by weight, and reflects the low LED bulbs with the rural market, accelerate the popularization of LED lighting products, but the quality is worrying.

3, LED lighting for the promotion of home lighting. With the help of the Internet and mobile terminals, smart home products will become a trend, bring new market opportunities for businesses.

but in front of the booming market opportunities, some dealers to thrive, or mismanagement, a sales slump or the condition of high inventory. In the face of the golden age of LED lighting, dealers how to seek their own growing? Manufacturers and experts presented three strategies:

change thinking. NiCheng said, a lot of dealers or a traditional thinking, to new things and new ideas to accept ability is bad, will not be able to seize the opportunity in front of the new market environment. The dealer change thinking is the precondition of transformation and upgrading.

wood Tomlinson lighting assistant chairman Lai Rongsheng had said at the end of 2014, LED lighting is a new field, wood Tomlinson as latecomers, to ultra conventional leishi lighting manufacturers in this field, the op, channel is the main way to change, in 2014, wood Tomlinson do integrated service platform, strategic level to establish a business model, on the platform, not only do wood Tomlinson lighting and packaging products, with wooden Tomlinson series products, including lamp bead. As long as to buy wood Tomlinson lamp bead made products in China, can be sold on the integrated platform. This platform has electricity, offline channels and O2O.

forward new demands for our dealers to join: only if the dealers do pipeline, only to do the work of interior type, you will be switch off. Distributors make his career a value-added model, not only to the manufacturer to policy, is divided into. Be proactive transformation, realize value-added, the channels to do better. To reach higher end customers, know what they need. To explore the path of the value-added services from the customer demand, rather than simply do pipeline. Channel change will have value.

select grew up good platform cliques. NiCheng said, when the agency itself is not strong enough, the need to find a trustworthy platform. This is an era of hunting together, means of integration of resources, can better development. Simply fight alone, the future development will be at a disadvantage.

to grasp the needs of users, and provide a good user experience, to attract new users and retain old customers. Both in terminal stores, and electronic commerce, for users to buy the key points of interest and experience, product, service platform and improved stick to customers, formed its own unique advantages.

to use the Internet to create value of thinking. Electronic commerce, the media, social networking platform, the Internet platform of various tools such as Internet financial and capital restructuring mode, can help enterprises to develop.