LED promotes the evolution of lighting, and its overall market growth is strong and will continue until 2020. At the LEDforum2014 China International LED market trend summit forum hosted by LEDinside, China LED network and Guangzhou International Lighting Exhibition, Michael Schmitt, director of solid-state lighting market for Osram optoelectronic semiconductor Asia Pacific, said. Michael Schmitt said that with the promotion of GDP, lighting consumption will continue to grow, and the shift to solid-state lighting is the main driving force for growth. This is undoubtedly a good news for LED lighting, a new force in the current lighting market. Of course, the development of LED lighting cannot be achieved overnight. Although the white ban policies of various countries have been introduced one after another, bringing about a wide range of LED light source replacement trends, traditional lighting will still maintain a certain market share in a short period of time. Michael Schmitt said in his speech that the traditional lighting market will remain flexible until 2016 under the influence of the continuous shift to green lighting. At the LEDforum2014 China International LED market trend Summit Forum, MichaelSchmitt paid close attention to the commercial lighting market situation and showed the different requirements for light parameters in different sub-sectors in the form of charts. Among them, there is little difference between building beautification and lighting and hotel lighting in terms of light parameters, and there are higher requirements in color rendering index, cost performance and service life. For home lighting, which values cost performance, industrial lighting pays more attention to light efficiency and service life. Michael Schmitt, director of solid-state lighting market in Asia-Pacific region of Osram optoelectronic semiconductor, Michael shows the importance of lighting scheme to stores in terms of store lighting: the lighting turns the store window into a showcase, making the goods dazzling, attract passers-. Good lighting effect can guide customers to enter the store, make the store form a soft and pleasant atmosphere, make the goods dazzling, and arouse customers' desire to buy. Some studies have shown that for store lighting, contrast is more important than brightness, so at present, store lighting mostly uses narrow beam spotlights to create an atmosphere so as to make a sharp contrast to the surrounding environment. In addition, MichaelSchmitt also introduced Osram's unique chip technology UX: 3 (SOLERIQP) The technology was first developed by Osram in 2010. It is understood that UX: 3 chip has an n-type contact electrode built in, which can produce higher quantum efficiency and reduce Auger recombination to solve the problem of LED efficiency reduction at high current. Michael Schmitt showed the comparison between UX: 3 technology and SOLERIQS. UX: 3 uses surface luminescence, while SOLERIQS uses volume luminescence. By contrast, the light emitted by UX: 3 is more uniform; UX: 3 can be densely arranged to reduce the size of packaged products, while SOLERIQS technology must reserve a certain interval to avoid reabsorption; In terms of luminous flux, UX: 3 has a wider lumen adjustable range, while SOLERIQS is relatively limited. In contrast, the advantages of UX: 3 chip technology are already very obvious. In the choice of light source quality, high luminous efficiency and high color rendering are the key to LED. However, the color rendering index of warm white light or neutral white light LED on the market is usually low, and various methods to improve the color rendering index are usually accompanied by loss of light efficiency. Michael pointed out that in a single LED, high luminous efficiency and high color rendering are like fish and bear's paw, not both. The BrilliantMix mixed color LED technology developed by Osram effectively solves this problem, providing 110lm/W high luminous efficiency while the color rendering index is higher than 90, and its color temperature adjustable range is 2700K ~ 6000 K. BrilliantMix mixed color LED is very suitable for providing retail industry with products with high color rendering and high luminous efficiency, which is consistent with Osram's focus on commercial lighting. It is worth noting that although Osram did not have any booths at this Guangya Exhibition, it held a customer event with the theme of LightisOSRAM in Guangzhou during the June 11 exhibition. General and special lighting products and solutions are displayed. These lighting products, technologies and services fully cover commercial lighting, five major areas including commercial chain, hotel, road, building beautification and lighting, and home furnishing. This shows that Osram attaches great importance to the commercial lighting market. (