The replacement era of LED is coming

In the current lighting industry, it is inevitable that LED will be considered OUT. It is no wonder that LED, with its incomparable competitive advantage, has completely surpassed and replaced the traditional three-color fluorescent light source, which is just around the corner. With the annual decline in chip prices and the gradual breakthrough of technical barriers such as heat dissipation, packaging and standardization, the speed of this replacement is advancing by leaps and bounds. As a result, whether it is upstream chip companies, Midstream packaging companies, or downstream application companies, they are all in the eight immortals across the sea, each showing their magical powers, trying to get their hands on the huge LED market, trying to get a share. What will be the future LED market? This is a question that everyone cares about, but no one can easily judge. Of course, except for Daxian or God stick. Of course, the author is not a big fairy or a god stick, but a bystander who cares about the lighting industry. But perhaps, the onlookers are clear, the authorities are fascinated. Therefore, it is very difficult to clearly plan the future LED market pattern on the time node. At least, the author's superficial practice cannot be used for the time being. However, its development trend in the next five years, but it can be roughly judged. First of all, LED, as a luminous technology, has increasingly possessed the characteristics of consumer electronic products. We know that with the continuous upgrading of technology, consumer electronic products are updated very quickly, instead, prices are falling. Therefore, the foreseeable future is that with the continuous upgrading of chips, the continuous decline in price and cost is an inevitable trend. Therefore, the wave trend of the lighting industry is bound to replace the traditional light source with LED on a large scale. This must be known and recognized by everyone. Secondly, because LED has the attribute of consumer electronic products, it is inevitable that in the future competition, it will open up and integrate upstream and downstream enterprises, especially those with advantages in the field of chip cost, has the advantage of preemptive strike. In the future competition, the price war of the wave may be initiated by them. The pattern of LED enterprises is bound to be replaced by the bleak pattern of flocking down. Future 5- In the lighting market of 10 years, after the sorrow and sorrow, the new transitional era will inevitably step on a group of corpses and die. In this era, the current strong enterprises in the traditional lighting field do not have the inherent advantages to dominate the future competition pattern. Secondly, LED has the characteristics of point light source, which creates a broad imagination space for application-oriented enterprises. Therefore, the current traditional light source era lighting products, such as brackets, tube spotlights, ceiling lamps, ball guns, etc. , the light source is replaced by LED is only a step, perhaps, 5- After 10, those designers with unrestrained imagination, with their talents, will bring LED application design into a new era that we can't imagine and can't reach now. After that, when it comes to the development of LED enterprises, the home appliance industry and the mobile phone industry may be used as a reference, and we can give the industry a general judgment: the era of product power-Channel Power era-Brand power era-Integration Era-The era of capital. In other words, the growth path of the whole LED enterprise can be understood as product-driven channels, brand promotion through channels, brand extension of product lines, and capital integration of products and brands. Therefore, the current LED workshop-type enterprises in the front shop and the factory will take the time to earn a few years of fast money. The future cake does not belong to you. In the future LED enterprises, I think there are two types of enterprises that will be competitive. One is technology-driven enterprises under capital, and what they produce are mostly stereotyped products or even semi-finished products, cost technology will be a competitive advantage that can be expected. The other type of enterprises are downstream LED creative application enterprises. Their competitive advantages are market differentiation, deep understanding of light and environment, and deep insight into human nature, on this basis, manufacturing customized light environment solutions will be their unmatched competitive advantage.