The rapid development of the LED industry does not let the industry become a 'miserable industry'

The LED industry is like a gorgeous LED light show, with attractive attraction, but the huge competitive situation has also made the industry suffer, how to break away from the fierce price war vortex, in the Red Sea market, it takes time to fight for a bloody road. The demand for LED lighting has entered a high growth development. It is estimated that after the LED lighting shipments doubled in 2014, the overall shipments in 2015 are expected to continue to multiply. However, due to fierce market price competition, LED operators believe that according to the estimation of LED lighting output value, the growth rate in 2015 will reach about, in other words, the price of products will drop by about. Observing the development of LED in recent years, it is often difficult for the industry itself to master the rapid changes in the industry. I vaguely remember that several times the industry has only shouted out a beautiful vision of a industry without dark clouds for ten years and a golden period for three years. it won't take long for dark clouds, cold winter, dark days and even miserable industries to come one after another. Orders often come and go. In the face of unpredictable market conditions, South Korea's Samsung has gradually faded out, while mainland China has strong financial support and continues to expand production. Taiwan is like a squeezed Sandwich. There are patent lids from Japanese factories and European and American factories. There are low-priced orders from the mainland. How can Taiwan factories break through, acquire, ally, and transform? there are different tricks, but it will still take some time to work hard and refine. Asian LED factories have more resources in Japan, Japan and Asia (Nichia)Toyota synthesis (TG) With patents and technical energy, it has a high share in Japan, Europe and the high-end application market. However, the Japanese factory also has Topics. For example, the Chinese market that does not pay attention to patents rarely uses Japanese grains unless the customer specifically specifies. In addition, the advantages of the Japanese factory in the high-end market have also begun to change. The LED backlight grain used by Apple iPhone used to be the only one in the past. This year, there were three manufacturers in the iPhone6, and the Taiwanese Crystal was once named. Industry insiders said that this is in line with Apple's decentralized supplier strategy, and also reflects the challenges faced by the Japanese factory. The change in form has also created a space for cooperation between Taiwan and Japan. According to the estimation of research institution LEDinside, the lighting market scale will reach 82. 1 billion US dollars in 2015, of which the LED lighting market scale will reach 25. 7 billion US dollars, with a market penetration rate of 31, of which, europe is still a large-scale region with a market share of 23, followed by mainland China with a market share of about 21, while the US market has a market share of 19, which are respectively the top three LED lighting regional markets. Although there is no large-scale subsidy policy in Europe, its high electricity price and differences in light culture have increased the demand for LED in commercial lighting and outdoor building lighting markets. As the manufacturing focus of lighting products in mainland China, with its cost advantage and complete supply chain, the market competition is more intense than that in other markets, regardless of brand manufacturers, contract manufacturers, or emerging lighting manufacturers and packaging manufacturers. in addition to greatly improving the penetration ratio of LED lighting, the development of sales channels is also the main development project in the future. The fierce price war in recent years has made LED manufacturers expand their production capacity and output rapidly, but the output value has not seen an obvious increase, and even can only maintain stability. The profit performance is fluctuating with the industrial supply and demand situation. in order not to be swayed out of the market, the industry can only expand the market with the price cut.