In the face of huge market opportunities and such crazy lamp market (View map) Competition, LED enterprises in the world are stepping up their research and development efforts, new technologies are making breakthroughs, and the pace of LED lighting technology innovation is accelerating. Identify and consolidate its position in the competition of lamps and lanterns market. At present, the LED lighting industry has formed a three-legged industrial distribution and competition pattern dominated by the United States, Asia and Europe. The five giants such as Nikko chemical, Toyota synthesis, Kerui, Philips and Osram have monopolized the product market. These five companies have their own characteristics in terms of products and markets, and have formed a complete industrial chain of LED. They use their innovative advantages in the field of new products and new technologies, mainly engaged in the production of high value-added products. In 2011, the core competitiveness of the lighting market was positioned. Traditional lighting giants introduced new LED light sources to accelerate the formation of new business models. Governments are actively formulating environmental regulations and prohibiting the use of incandescent lamps. In addition, it is worth mentioning that the LED industry in Taiwan has risen rapidly in recent years, and its chip output and packaging output occupy the world position. Some data show that the market share of Taiwan's products in China is over 60 in the world, but its product grade cannot enter the Echelon. As the electricity consumption of lighting is of the total electricity consumption of the whole year, up to of the electric energy is converted into heat energy consumption, which is very uneconomical. Considering environmental protection and energy conservation, LED lighting has rapidly become a popular technology and industry. At the same time, governments of various countries have actively formulated environmental protection regulations. Under the stimulation of the dual interests of the market and regulations, the scale of LED industry is growing rapidly. The benefits of LED lighting are obvious. Australia introduced a ban on incandescent lamps in the world in 2007, and the European Union also passed a regulation on the elimination of incandescent lamps in March 2009. Therefore, Osram and Philips, two international traditional lighting companies, have accelerated their layout in the LED lighting field in recent years. Their entry has promoted the rapid development of the LED lighting market and accelerated the pace of LED technology progress. The advantages of LED lighting are self-evident. LED lamp has high luminous efficiency and long service life, and its luminous efficiency can reach 2. 5% of that of fluorescent lamp. 5 Times, 13 times that of incandescent lamp. The luminous efficiency of incandescent lamps is very low, only 5 of the electric energy is converted into light energy, and 95 of the electric energy is turned into heat waste. With the rapid development of LED industry in the field of lighting, traditional lighting giants hope to make lighting products more innovative by introducing the design of new light sources. Therefore, LED lighting and traditional lighting are gradually merged into one, accelerating the formation of a new lighting business model, which is very conducive to the rapid promotion and use of LED lighting. In the domestic situation, emerging market Russia grew by 166. 8. The growth rate in the South American market is about 121, the growth rate in the Middle East market is also, and the growth rate in Africa is relatively slow, only 14. Among the emerging markets, only the ASEAN market exports did not rise and fall, down 8. 5% from the same period last year. 6. At present, the problems existing in the lighting industry are mainly manifested in the weak strategic awareness of long-term development, the prominent behavior of seeking quick success and instant benefits, the lack of effective control of product quality, the low-end export market and the weak market competitiveness, these are not only the focus of assistance and supervision, but also the difficulty and focus in the optimization and upgrading of industrial structure. In the first half of the year, due to the favorable factors of the international economic recovery, the export of Zhongshan lighting products increased significantly year-on-year, but in the process of export, problems such as lack of effective control of product quality, export-oriented low-end market, and weak market competitiveness are still prominent. In view of the existing problems in the lighting industry, Zhongshan inspection and quarantine bureau has increased its assistance to production enterprises since the second half of 2009, and combined with the promotion of new classified management methods, send business backbones in a planned and targeted manner to help enterprises find problems and prescribe the right medicine, and encourage enterprises to take the road of quality and brand. Since 2008, influenced by the subprime mortgage crisis in American and European markets, Greek credit crisis and so on, many electric light source and lamp enterprises in Zhongshan are developing Middle East, South America and ASEAN regions which mainly focus on middle and low-end products, in order to pursue profits and blindly meet the low price requirements of customers, the overall quality of export lamps has been reduced. Among them, the problems of energy-saving lamps, outdoor lamps and LED lamps are more prominent.