The market share of LED home lighting is on the rise1

With the increasingly fierce competition in the LED industry, it finally shows not only the competition of products, but also the competition of subdivided fields. Some insiders believe that home lighting, as one of the important segments of LED, will inevitably become the mainstream in the future. According to industry forecasts, in the next few years, home lighting will become one of the fast growing segments of LED lighting. The huge market of LED home lighting will undoubtedly attract more lighting enterprises to invest in it, and will also attract more dealers to pay attention. In a sense, LED home lighting will become a commercial blue sea for terminal dealers. The market share has increased significantly. When you stroll around the market, you will find that some dealers who originally sold traditional home lighting products have increased their investment in LED home lighting. Group rich home lighting has always been dominated by home lighting. Last year, LED home lighting products accounted for only about 20% of the company's total sales. This year, the company has increased its investment, with LED home lighting products exceeding the overall 35. 5%. The person in charge of e home lighting said that recently, E home lighting has introduced a number of new home lighting products, including LED flat panel lights, LED ceiling lights and LED crystal lights. Among them, the price of LED flat panel lamps is low, which is within the acceptable range of consumers. In the future, the sales content of e home lighting will be mainly LED products. Ouyue lighting has also increased the investment in LED home lighting products. According to Qin Yi, director of Ouyue lighting, the LED home lighting series products launched by Ouyue lighting are mid-range prices and can be accepted by consumers. At present, such products are relatively popular. In the past two years, household lighting enterprises have increased their investment in the research and development of LED products. While introducing traditional new products, they have also introduced many LED products. including LED ceiling lamps, LED kitchen and bathroom lamps, LED downlights and spotlights, LED crystal lamps, etc. , have accelerated the pace of LED entering home lighting. Mid-range LED products, dominant, some dealers said, do not know how to choose LED home lighting brand, which price of LED home lighting products market sales situation is good? The survey found that many terminal merchants will first consider brands with good styles and fast launch of new products when choosing LED home lighting brands. At the same time, brands with good quality and moderate price have also been favored by some terminal dealers. Chen Jianzhong, a distributor of Guangdong Jinmei lighting, said that in terms of the products of Jinmei lighting, the mid-range LED downlights are sold better in the market. In fact, how the market sales are affected by store location, agent brand, quality and price. Take the Chengdu market as an example, some dealers have several stores, which are distributed in various lighting cities. The profit level of each store is different. Sometimes it is necessary to subsidize another store with a better store performance. Nowadays, LED seems to have become a trend. If there is no LED product in the store, it seems a bit out of place. It is understood that the current mid-range LED home lighting products are relatively ideal, high-end products are difficult to sell, and low-end bargains are not easy to sell, because consumers have concerns about their quality. Terminal distributors are mostly engaged in retail channels and distribution channels, and LED lighting products of mid-range brands can better meet the market demand of Chengdu. Many dealers reflect that consumers are still inclined to energy-saving lamps when purchasing, because the price of LED home lighting products is 40 higher than that of traditional energy-saving lamps, which is difficult for consumers to accept. Therefore, the sales of mid-range LED home lighting products are more ideal and the market is relatively stable. Investment needs to be cautious. It is understood that there are two types of terminal dealers involved in LED home lighting: one is the first to do traditional lighting, and only in the past two years has it begun to transform into LED home lighting; One is involved in LED home lighting from the beginning. There are differences between these two types of dealers in their understanding of LED home lighting. Dealers who transform from traditional lighting to LED lighting follow the demand of market development and gradually set foot in the LED field. The LED products sold in the store are increased in due time according to the market situation. Dealers who have been involved in the LED field from the beginning are relatively bold, seeing the market demand and investing more money in LED. In the past two years, traditional home lighting brands have begun to promote LED home lighting products, such as qunfu lighting, Huayi Lighting, Guanhua lighting, Changfang lighting, marance lighting, mulinsen lighting, Qiantai lighting, etc. the market share of LED home lighting is on the rise. However, the terminal channel should also be cautious when investing in LED home lighting, and should not be blindly invested. Lei Yufu, CEO and marketing director of Zhongshan Xueyue Lighting Technology Co. , Ltd. said: The steps are too big, but they die very fast. Therefore, the terminal dealer should still win the victory. Although the LED home lighting field is favored by the industry and is moving forward steadily, the quality of LED home lighting products depends on the market, because quality is the key to success. If all enterprises and dealers just want to cater to the market, leading to a large number of immature and unqualified products flooding into the market, it will destroy the brand image of LED lighting in the terminal market and eventually backfire.