The LED lighting industry enigmatic O2O who's solution?

What is the nature of O2OO2O without borders? In fact, about the nature of the O2O, now also not many people can say clearly, although literally O2O meaning is very simple, but is because is too simple, so there is no boundary, becomes a mystery. Now, want to too many people in the bus up O2O, tencent doing O2O, ali, baidu, jingdong, these Internet giants doing a; Gome, suning and other traditional retail and has a set of; Wanda, Joy City, red star us triumphant dragon commercial real estate is another a way; Haier, TCL, twill, the traditional physical class brands such as lenovo O2O practice also in picking up; And represented by haidilao catering enterprises and many O2O life service companies, and has the natural advantage, with the practice of other industries and different. Some time ago, we whether need to complete the payment for O2O closed-loop, and highly controversial, I go to interview, haidilao, they argue, O2O must achieve each link, each system seamless docking, that was a really O2O, like many catering enterprises to make a group call O2O, that is too ridiculous. Dissension when so much of the debate, there are plenty of cases, the Internet giant's suddenly appeared in front of you, you also feel like a mystery O2O? O2O hierarchy theory I provide an Angle to think, first named O2O hierarchy theory. There are different levels of O2O: O2O marketing level, management level of the O2O O2O, strategic level. O2O marketing level: at present, most of O2O cases are on the market marketing level, the basic data flow only in the marketing level. O2O really fire up to less than a year, O2O solutions are revolved around sales, and for the purpose of short selling. Such as: how to do sales? How online drainage of each other? How to precipitate fans? How the weibo WeChat spread? How to allocate the interests of the different channels? Such as O2O strategy of lenovo, lenovo in own WeChat service aboard WeChat mall, early to make thousands of dealers in the above two open shop, the shop can't on taobao, it will only bring traffic to competitors, will open on WeChat, each attract fans bring sales belong to, need to after-sales service, unified service background in lenovo. Both can solve the problem of channel of the Internet, and solve the conflict of interest. Management level of O2O: contains six aspects, first, the customer the Internet; Second, the product of the Internet; Third, the staff of the Internet; Fourth, the operation of the Internet; Fifth, the supply chain of the Internet; Sixth, Internet marketing, including the promotion and channel. In this respect, the financial industry did a good job, such as taikang life and China merchants bank, China merchants bank has thirty million members in over the Internet to communicate with them, so China merchants bank is the domestic financial sector in the Internet for the best; Taikang life made a taikang WeChat ID homes, hundreds of employees themselves all moved to this account, the usual OA can be dealt with in the WeChat completely, this is the Internet; They also make their own various insurance products to another WeChat ID, employees can obtain these digital products to clients, clients to clinch a deal can be done on the WeChat is this product and operation of the Internet. Back ten years ago, ERP, CRM, in domestic enterprise information revolution, and control the current needs of managing change under the mobile Internet, you will find, in fact the O2O today is the second revolution of enterprise information, in those days, you don't do the ERP, do not do the CRM, you can survive, because that is the decade China's rapid economic growth, but since last year, all companies felt that China's economic growth over, their traditional management mode and the end, this time, the information revolution, who also escape not to drop. O2O strategic level: the O2O as a business model to do, O2O belong to a strategic level. Chengdu has a call 1919 wine retailers and their chairman Yang Lingjiang told me that they do electricity for five years, never to taobao, Tmall, Beijing DongJiao fee in the promotion of a penny. They begin to do when I was five years ago do electricity O2O ( At that time has not the word) , online sales of products can be delivered by the offline store, no warehouse, the shop assistant is responsible for the delivery, the price war played a very fierce, and each level members enjoy different price. O2O why a handful of fire, cool again now? Cofco electric commercial director kelly said, because it's not like electricity ShangGang fire up when a few years ago, electricity price war is playing, it is hard; O2O now focus on war service, consumer demand for services, not so strong now. Three levels of O2O, can let you realize that the essence of the O2O? The mystery, you can be solved?