The LED lighting enterprise 'attack' or the 'hold'?

Recently, one industry asked me: 'at present, the market environment is not very good, what do you think of lighting enterprise is the' attack 'or the' hold '? 'Coincided with zhongshan guzhen' enjoyed '' phoenix lighting' boss 'lost' news, make the problem more value is discussed in this paper. Beginning to smell, 'enterprises should attack or defend' seems to be a choice; To chew, increasingly feel that 'the problem is in itself a problem'. First, for lighting enterprise, what is 'attack', what is a 'hold'? Add more production lines, a few additional dealers conference, recruit more batch of brand marketing elite, more on the pages of advertising, is to 'attack'? For the 'hold'? In fact, for enterprises, the 'attack', 'observe' line itself is very fuzzy, it is difficult to say clearly. The second, and lighting companies are concerned, that is 'companies choose ':' you can keep up? 'If not, then why should our enterprise' hold '? Terminal channel, for example, each big emerging brand, slightly careless, have fall into the pockets of others, so, the enterprise how to 'hold'? How long can 'keep'? In that case, the majority of the industry's mouth 'attack' and 'observe' are mutually dependent, to 'keep' have to 'attack', to 'attack' have to 'keep', more just, in contrast, the answer is. Take a look at, some in the industry, some companies have been questioned because too 'attack', to 'attack' and fall in advance, and then to question 'attack', it is rather one-sided. I would prefer to view is: 'keep' is just another form of 'attack', is in order to accumulate strength, is to wait for. You know, in the increasingly competitive market of LED lighting, especially for companies that want to channel stage lighting, if you choose in the traditional sense of the 'keep', that means the opportunity is handing, and even to destruction. , of course, for the current lighting enterprise, 'attack' and 'obey' is tactics, tactics are hidden behind the strategy of the enterprise. Enterprise only clear strategy can have a clear tactics. 'Attack seems to keep' or 'into can attack and retreat and defend' look very good, but in fact is the expression of the enterprise strategy is not clear. Any form of 'tapping' cannot be separated from the development of the enterprise actual, not 'lie', not 'yes'; Any form of 'keep' and not stuck in the past, can't let the enterprise development. Enterprise's life and health is very precious, 'bone' in one hundred days, and if the injury to the foundation of enterprise, the window of opportunity to miss industry development, then it is not one hundred days, it's a matter of survival and destruction.