The key of the light pole brand positioning

At present, the Chinese lighting market competition hots up. If you want to the fierce competition, you must have a strong brand. A brand is a competitive, companies must be light pole science to develop the brand strategy, determine the brand's core values:



at present, China's lighting market competition hots up. If you want to the fierce competition, you must have a strong brand. A brand is a competitive, companies must be light pole science to develop the brand strategy, determine the brand's core values: light pole brand positioning' Dimension of brand positioning, market positioning, price positioning, image positioning, the geographical position and the orientation of the crowd, channels, etc. 】 Is the key to seize the consumer's heart. To do this, it is only natural that to bring real benefits to consumers, the use of to meet their needs. Light pole, therefore, small and medium-sized enterprise brand positioning, brand must be clear comparative advantage, or core competitiveness' Core competence refers to an enterprise that is able to bring more competitive advantage resources, and resources configuration and integrated way. 】 , in the face of the different needs of customers, to ensure the quality of the premise, not only need to price for the advantage of brand, more need to price for the advantage of brand advantage technology and innovation. Light pole of the small and medium-sized enterprise must be based on their financial, technical and sales ability, the core value of brand, not sedulous pursuit of corporate standards.