The Internet 'kidnapping' consumer lighting enterprise how to survive?

The fast growth of the Internet makes many consumers get stuck here, especially at this stage the young group, not only in computer terminal, mobile terminal and the viscosity of the consumers are rapidly strengthening. Now after 80 consumers before decoration lamps and lanterns, can choose to go online to understand related price of lamps and lanterns, which will now go offline store visit, to buy. The breadth and depth of the Internet information not only can provide consumers with convenient product information, at the same time also can better to provide the reference price for consumers.

Internet is quietly changing our life

Ma Yunyou is a word 'today is very cruel, more brutal tomorrow, the day after tomorrow is good and beautiful'. Looked from the present situation, this sentence is applicable to all lamps and lanterns of enterprises in China, because in the Internet age, enterprise will face the transformation of a particularly brutal in the future. The process, may be at least half of the lamps and lanterns of traditional enterprise will leave is reluctant to go on the battlefield, and the surviving enterprises will carry out a rebirth, for a better tomorrow.

'kidnapping' lamps and lanterns of consumer Internet companies how to survive?

with Internet growth after 80, gradually into the main consumption

80 become the major consumers, after the demographic dividend. For enterprises of lamps and lanterns, demographic dividend reduce fatal effects. Was to increase the manpower cost, on the other hand, no consumption of overproduction, plus the cost of land, tax breaks and environmental costs of these factors, many enterprises of lamps and lanterns to lament 'profit thin as blade.

on the other hand, over the past 20 years the business world, entrepreneurship, consumption, and even thinking model is made of 62 - This generation of 75, but now after 80 have been great. After 80 is not only the largest group of consumption, and also on entrepreneurship has become the largest group, according to taobao 8 million businesses, at least more than 85% were born after 80. After 80 is associated with the Internet growing generation, consumption habits to personalized, lamps and lanterns of enterprises only satisfy their needs, can obtain the continuous development.

enterprise transformation is imminent, lamps and lanterns to create more value

in the consumer relationship, let all the stakeholders involved, O2O, community scene or C2B manufacturing or long tail. Lamps and lanterns of enterprises must be good at using the Internet in circulation, promote efficiency, to reduce distances, whether information flow, logistics and cash flow, let the user as the least action, the most convenient way to get whatever he wanted.

focus on creating more value for the user, for most of the enterprises of lamps and lanterns, future companies will be more and more professional, more and more narrow the. This means that the enterprise needs in the product of lamps and lanterns of severe vertical, let oneself become a more professional enterprise.

as a result, the traditional enterprises of lamps and lanterns to understand with the help of the Internet, realize the lamps and lanterns of the transformation of enterprises continuously meet the needs of the consumers. Because any enterprise error estimates of the two forces, will vanish. And in order to cater to the new generation of consumers ( After 80, 90) , dealers need to product propaganda tools into the phone.