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The history of white leds ( 7) : the impact of the low price product

2009 is a year LED bulbs products competitive. Some vendors even new product price cut to about half of the original, say now to play an active role of low price competition is from the beginning of the year. Companies in different industries involved in LED business, new market began to old and new vendors around the launched a fierce battle offensively ( And position are all in the name of the company, belongs to an article published) 。

the history of white leds ( A) Exclusive monopoly collapse, bringing in the competition era of the history of white leds ( 2) The history of white leds (battlefield from the court to market 3) Equipped with LED products increase, expanded the history of white leds ( 4) The history of threatened in the bud white leds ( 5) LED more than the history of white LED fluorescent lamp ( 6) Crucial market,

'cost is going to out of the reach of the us. Expect the price will be falling at an annual rate of about 10-20%, will drop to half '(2 ~ 3 years later Toshiba lighting technology) — — In July 2009, the lighting industry veteran manufacturer with about half of the original price for Toshiba lighting technologies listed the performance for improving light bulb type LED lighting new products. In March 2009 the company has just introduced the shape similar to incandescent lamp LED lighting. But had to contend with sharp on the low price competition products.

sharp shock in December 2007, Toshiba lighting technology as 'E - The CORE 'series launched support E26 lamp mouth, the reflection of the light bulb type * ( Reflamp侏儒) LED bulbs note 1) 。 Was equivalent to only 40 w incandescent lamp products, but in August 2008 and launched is equivalent to 60 w incandescent lamp products. But these products in order to receive the power supply circuit and ensure the heat dissipation area, adopts a lot of case, can install lighting appliance co. , LTD.

* reflection light bulb for the light to illuminate ahead, will be within the light side aluminum evaporation of reflected light to realize miniaturization of incandescent bulbs.

note 1) E26 lamp mouth, of the 26 mm diameter is household incandescent lamp etc. Use the general specification. Toshiba lighting technology is introduced in 2006 can be installed in E26 LED lighting lamp mouth, but only about 30 ~ 40 lm total luminous flux.

in March 2009, after more than half a year, Toshiba lighting and introduced the equivalent of 40 w incandescent light bulb type LED lighting. Recommended retail price is 10000, 500 yen, real sale price for around 8000 yen. Size and brightness with incandescent lamp is the product with brightness is low or the existing LED bulbs to install lighting appliance co. , LTD.

Xia Puze relies on cheap weapons into the market. Just in the LED lighting market in 2008, the company, released in June 2009 is expected to actual sells for about 4000 yen of bulb type LED lighting. Only half of the existing products and bold pricing brought shock to the industry. In order to compete with them, Toshiba lighting technologies have to 60 w will be released later the suggested retail price of products to around 5000 yen ( Real sale price for about 4000 yen) 。 Although performance improvement, prices have halved in just four months.

others quickly reacted to this trend. Just in April 2009 in LED market Ecorica bulb type, 3 months after the listed on the product price will be cut to 3780 yen from 7200 yen, 'Alice introduced the ouya tamar is expected to actual products priced at 3980 yen. In August 2009, released the NEC lighting LED bulbs also said that 'the market price and competitive products, quite' ( The company public relations) 。 One of the largest LED manufacturers panasonic also plans to launch in October the same price of LED bulbs.

sharp pricing is the purpose of bold, through on the cheap products, as soon as possible establish a bridgehead in the LED lighting market. 'As a business started late, we formulated the strategic price. The service life of LED bulbs is 40 times of incandescent lamp life 1000 hours, 40 times the price is reasonable '( Sharp) 。 However, 'this price is already we are able to do the best. It is hard to cut prices again in the coming months '( Sharp) Seems, pricing priority is to ensure that a share not profit. ( Yoshida -

in terms of lower prices spearheaded by sharp and with sharp price comparison results Toshiba lighting technology products. Data are equivalent to 60 w incandescent lamp products.

edit; Sophy

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