The era of 'lips and teeth' lighting Major League

The favorable money scene of LED lighting industry has been more and more popular among people in the industry. Many practitioners in the industry actively snatch this piece of fat meat and invest in the LED field one after another, according to relevant figures, the number of LED manufacturers in mainland China is increasing at a geometric exaggerated rate. But at the same time, the LED group that flocked to it has spawned fierce competition, and unhealthy competition such as price war and homogenization broke through. Marriage Alliance to cope with competition, in order to cope with fierce competition and establish a healthy competitive relationship, many enterprises have begun to embark on the road of cooperation. In the team of the alliance, there are not only the production enterprises of different industries which can not be achieved by eight poles, but also the lighting enterprises which are in different links of the LED industry chain; There are both traditional lighting companies with emerging LED lighting companies and powerful combinations of lighting giants. What is even more surprising is that lighting stores, as direct service providers of lighting enterprises, have also begun to actively seek cooperation. Recently, the two giants of Zhongshan's lighting store announced the formal marriage, and Zhongshan Huayi Lighting Co. , Ltd. and Zhongshan Kaiyuan Lighting Co. , Ltd. jointly established the Starlight Alliance group. At the press conference, the chairman of the two companies, district Bingwen and District Gengquan, jointly said that, the Star Alliance group will integrate 10 hypermarkets such as the two lights era lighting Plaza and Swire lighting Plaza. [img] /uploads/allimg/140625/22-1406251A416349. jpg [/img] The establishment of the starlight alliance will undoubtedly help Huayi Lighting and Kaiyuan lighting to play the brand and reputation they have accumulated in the lighting store. At the same time, they will effectively integrate resources to counter the current surplus of the ancient town lighting store. As far as the current market situation is concerned, there is a serious surplus in the ancient town lighting store. The major stores are all over the corners of the ancient town, and they are caught in an embarrassing situation. District Gengquan, chairman of the newly established Starlight Alliance Group, said that after the establishment of the starlight alliance, it will be combined online and offline, domestic and foreign interaction, and market promotion will be carried out simultaneously. Taking the ancient town as the axis, we will develop a franchise chain to the whole country and jointly build the world's lighting and lighting store aircraft carrier. The era of the major league is coming, and all kinds of alliance teams call in and out, which also shows us that the lighting industry has gone through ignorance and begun to enter a mature stage. Wang shunbo, president of the China lighting sharing alliance, said bluntly that the lighting industry has gradually entered the era of major alliances. The era of single-handedly fighting has passed, and the future is an era of joint efforts. He said that the alliance is mainly to solve the problem of gathering, increasing and dividing. The so-called gathering is to get together, share resources, help each other, and learn from each other, the so-called increase is to enhance their respective strengths by sharing resources, and to increase the ability of the entire alliance to deal with other forces. The so-called sub-rule is to carry out a precise division of labor, determine the responsibilities of different members, and do not waste resources. In addition, he also pointed out that alliances are divided into many forms, including cross-industry alliances, industry alliances and club alliances. Enterprises should choose appropriate Alliance methods according to their actual needs and conditions, seize the right opportunity of the alliance to boost the growth and leap of the enterprise.