The era of 'Internet +' big lighting industry faces reshuffle pattern?

Core tip: according to the CNNIC Internet statistics report released in February this year, 2014 Internet users in China total size 6. 4. 9 billion, mobile phone users has reached 5. 5. 7 billion. Per week to get to the Internet time is 26. 1 hour. With the advent of the era of mobile Internet, a lot of consumer decision-making, consumer behavior takes place on the web.

according to CNNIC Internet statistics report released in February this year, 2014 Internet users in China total size 6. 4. 9 billion, mobile phone users has reached 5. 5. 7 billion. Per week to get to the Internet time is 26. 1 hour. With the advent of the era of mobile Internet, a lot of consumer decision-making, consumer behavior takes place on the web.

in the past two years, electric business, O2O, such as intelligent terminals, mobile Internet, Internet thinking noun also repeatedly up and talk about within the lighting industry, forming the industry circle of 'storm'. Everyone felt mobile Internet on lighting industry brought about by the impact and influence. Premier li keqiang on the CPPCC put forward the concept of 'Internet +', let the storm circle, more prominent and urgent. As traditional lighting enterprise, whether it be refused, wait-and-see, doubt, or is looking forward to, hug, have an inevitable 'Internet +' age. So the traditional lighting companies and with what kind of attitude to deal with, as one's own role?

on the other hand, the sales volume of electric business platform grows increasingly striking, for lighting enterprise has brought the infinite imagination and expectation. No enterprises and businesses don't want to grab the Internet is so huge wealth of business opportunities, in this respect, many lighting industry is already leading in electricity market, and get good grades. On April 14, opple, leishi lighting, sun lighting lamps and lanterns and so on many famous brand in black valentine's day, a joint deals for platform hosted the first bulb section, to offer high quality low price of LED lighting products, created 208827 lights in 24 hours world record sales. Amazing sales performance fully illustrates the energy conservation and environmental protection LED bulbs products, accepted by the mass market, and more about the Internet electricity for lighting enterprise set up a huge sales market, create one by one, the sales miracle and revelry. Electricity, O2O, etc, on the other hand, the Internet business model for enterprise to bring the impact and influence to lighting, entrepreneurs are confused. Entrepreneurs can't electricity in traditional channels and Internet ( Or O2O mode) The trade-off between, to make a choice; Or haven't come up with innovative ideas, to create a synergy mechanism, make the two patterns integration become complementary, or shoulder parallel, bring out the best in each other, and so on. These are the traditional lighting enterprises must explore and break through the problem.

the Internet impact to the traditional business, mainly displays in: one is on the marketing and collaboration, with liberalization impact organization. Internet economy marketing activities would scrap sales channels, to subvert the retail system, random, direct and online (through the Internet Or O2O) The liberalization of marketing, challenge the industrial economy organized, channel sales network. This means that the traditional marketing channel conflict, a direct impact on channel dealers interests at all levels. The second is on the production, to experience the impact the production. Internet economy takes the user experience, customization production or service, challenge the large-scale production of industrial economic organizations standardized products, which no doubt on the traditional inherent, scale of production and manufacturing. Or perhaps because of the Internet change quickly, making many traditional lighting enterprises deeply transformation stress and panic.

all in all, in the face of electricity and O2O, 'whatever you do, or not to be, it's all in there'. 'Internet +' era of the traditional industrial economy into the new genes, business model has the evolution in. As you can imagine, lighting industry will face a new round of 'reshuffle', show a new pattern. Some rush in where angels fear to tread, unwilling to transformation of enterprise will fall, a group of innovative conveniently to break, 'dark horse' of the enterprise will boom.

business blustery, who all want to in the 'Internet +' YueZhanYueYong business change, and not short. Instead of anxiety on the sidelines as a result, the traditional lighting enterprise, dare to break through ego, overturning traditions, for those routes, active in the innovation and transformation of the baptism of the 'Internet +' era, breakthrough of 'Internet +', achieve the take-off of the enterprise.