The future survival battle of LED lighting enterprises. Every industry follows such a law, the survival of the fittest and the elimination of the weak. If you can't be a strong person, elimination will be the end result. How can you become a strong person? This depends on how enterprises seize opportunities and seek survival and development. Some insiders said that the lighting industry needs to follow the direction of the five-oriented construction to comply with the development rules of LED lighting. 1. The appearance is fashionable. Appearance is people's impression of the product and also a direct manifestation of the decorative effect of lighting. With the improvement of living standards, people's requirements for the quality of life are getting higher and higher, and they will pay more attention to the appearance of lamps, making LED lamps environmentally friendly, energy-saving, gorgeous and fashionable, becoming the goal pursued by manufacturers. It can be imagined that beautiful and fashionable LED lighting lamps can make people pleasing to the eye, enhance people's life interest and beautify our living environment. 2. Intelligent control. The light control needs to change a single switch mode, which can select various modes of light brightness according to different scenes, automatically adjust the brightness and color temperature of the light, and even adjust the color, in order to meet people's needs and achieve good lighting and energy saving effects. Not only transportation, mining, shopping malls, office buildings and other lighting to achieve remote, centralized intelligent control, and the people's home lighting can also be done using mobile phones or computers for remote control, make people's lives more convenient and environmentally friendly. These ideas, which were previously considered to be Arabian nights and incredible, are now being realized through research by manufacturers. 3. Automation of production. Since the development of LED lighting industry, there are still many small factories and small enterprises that rely on manual workshops or labor-intensive. These manufacturers have neither professional R & D personnel and equipment, nor strict quality assurance system. The products produced are shoddy and the quality cannot be guaranteed, seriously disrupting the LED lighting market, it damages the interests of consumers. This phenomenon must be changed. In the future, powerful LED production enterprises should strengthen the research and development of products, continuously improve the automatic production capacity, and establish a sound scientific and perfect quality assurance system. 4. Standardization of products. In the LED lighting industry, in addition to some large enterprises specializing in the production of LED lighting products such as Shanghai think twice, it has strong research and development strength and production capacity, many LED lighting enterprises are very weak in foundation and lack professional production strength. The product specifications and technical parameters of the lamps produced do not meet the industry standards and are very chaotic. In order to maintain the healthy and orderly development of LED lighting market and realize the resource sharing of product upgrading, some professional manufacturers with research and development strength and production capacity will shoulder the responsibility of promoting the standardization and standardization of industrial products, and strive to promote the development of LED lighting industry in a standardized and mature direction. 5, sales. With the development of LED lighting market, LED lighting products are accepted by more and more people, and the advantages of LED lighting products are increasingly prominent. Not only is there a huge consumer market in China, but the international market cannot be underestimated. As long as we practice our internal strength and continuously develop products that reach the international advanced level, a sales era will surely come.