After more than 30 years development, the lighting industry go today, well-known brands are still a handful of the masses. Domestic enterprises to do the brand, in addition to the need to understand how the brand operation ndash; 不明, ; Art; Level, but also to grasp the industry development trend ndash; 不明, ; Way; 。 The future of the
after 30 years of development, still only a few well-known brand lighting industry. Domestic enterprises to do the brand, in addition to understanding how brands work mdashmdash; Operation; At level, we must grasp the development trend of the industry; 不明, Tao; 。 Future lighting companies to act on the brand and the market, the need to focus on three industry trends: 1: mixed media, traditional media such as TV, newspaper, outdoor media advertising costs, advertising effect gradually blurred, mixed media in the era of network transmission will become the limited resources of small and medium-sized lighting companies seek to brand break through the mode of transmission. Trend 2: consumption upgrade upgrade includes two aspects: one is the power of the government of external promotion; Second, the interior of the consumer demand pull. Lighting industry is high energy consumption industries, consumption and waste of resources. In recent years, the government began to strengthen the guidance and support the implementation of lighting enterprise industrial upgrading. In 2010, the state subsidies and promote 1 again. 500 million efficient lighting products to the deer and the cauldron, the huge cake will be 35 good lighting enterprises. It's a state subsidies for efficient lighting products, for the third consecutive year in subsidies for size and number of winners in a record. In addition to promote efficient lighting products subsidies, accompanied by; Ten cities and ten thousand lamp; And other projects, countries also strongly support the application of led lighting products. City beautification, road lighting and other municipal and infrastructure projects are keen to use led lighting products, and directly support a lot of led lighting manufacturers. The policy signals to convey to the lighting industry is obvious, green efficient lighting industry will become the future development of inevitable direction. Trend 3: the market decline in the Chinese market is made up of urban population and rural population double pyramid structure. For a long time, 20% of the population of the urban population to occupy the main position of the consumption. In the lighting market, the wealthy are basically at the top of the pyramid was dominated by foreign brands, such as philips, osram and ge; Pyramid in the middle, has the domestic first-line brand, such as NVC, Op, mitsuo cattle; Aurora, the sun, lang can brands such as; However, the bottom of the pyramid is full of cheap, cheap and shoddy products, there is almost no brand.