The advantage of traditional marketing model is no longer enterprise focus of lamps and lanterns

Lamps and lanterns industry, a vibrant sunrise industry, experience and many years of development has been increasingly mature, at home in the float subsequently status began to emerge. Just started, there was a time when the lamps and lanterns industry market of lamps and lanterns, the marketing channel is narrow, plague enterprises expand the market, to strengthen the construction of the channel environment, all kinds of regional investment joined, offline exhibition, large CDC and other traditional marketing model is the enterprise marketing center of gravity, once it is short time gathered popularity, improve product sales, is the enterprise reputation propaganda is also a good platform. However, when the market development to a certain level, under the premise of enterprise constantly do big, existing pattern no longer obvious advantages, but in the face of an increasingly competitive environment, corporate bosses how to consolidate the position industry will undoubtedly become the focus to where have to think about problems.

brand reputation image maintenance gradually into the mature period of lamps and lanterns of enterprises, has successfully entered the market, as a market leader at this stage have the awareness and a loyal customer base, the main is the maintenance of brand image. Although the traditional marketing model is no longer the center of gravity, but all kinds of exhibition, the big mouth will and public welfare activities is still a window, media propaganda enterprise external image, a means to deepen understanding enterprise brand.

advantage of traditional marketing model is no longer the lamps and lanterns enterprises shift

to strengthen their own capacity construction enterprise market share tends to stabilize when lamps and lanterns, its capacity is insufficient to support the needs of customers, enterprises must stop to adjust this time. Pace to keep up with demand, to strengthen their own capacity building, and at the head of the lamps and lanterns industry must be a high degree of automation, mass customization, standardized production of large-scale enterprises. To increase capital investment, eliminate backward production capacity, the introduction of advanced equipment to meet the needs of social development. A constant

innovation with the rise of a new generation of consumers, enterprises must strengthen the innovation ability of lamps and lanterns, implement the innovation. Improve the ability of research and development, innovation and brand innovation depends entirely on the designer. So enterprise need to attract good lamps and lanterns design talents to join, injected fresh energy to the lamps and lanterns of enterprises, have their own core competitive advantage.

try to cross-border diversified development

throughout the industry, cross-border seems to become the market norm. When consumers with this demand, overall household accepted by consumers, for the enterprise benefit and is likely to avoid a certain industry of the future market volatility, the brand enterprise itself of lamps and lanterns conditions are mature, under the premise of all aspects is ready can try extending industrial chain, provide consumers with multi-function, integration, whole space is the best solution, actively practice the strategy of 'homes'.

it is well known that the strength of minority national brand will become the market leader, cross-industry development of relevant market brand will become the new challenger, a number of regional advantage brand will still was a follower of the market, and more new brands to market as a new generation. No matter how the role of enterprise in the market for industry, in all starting from their own, their own products, actively respond to industry changes, adapt to the demand of consumer is the focus of the enterprise.