In-depth Demand Report | Disassembling Indoor Lighting Free Sample

To win a thousand miles, you still need to strategize.
2014 is undoubtedly the key year for many LED lighting brands to set the pattern.
Throughout, circulation and engineering channels are still the focus of major brands, and the former is eye-catching.
Mulinsen lighting, Foshan Lighting, kosiberi, Stanford lighting, NVC-Dehao and Yiguang lighting are among them.
Its similar marketing model, Sea tactics, advertising bombing, similar product systems, stereotypes, positioning and circulation, is also easy to let the industry compare and discuss.
In 2014, the competition for circulation channels has become white-hot, but the problem is also quite prominent. What will be the way out?
The initial marketing expenses of circulation channels account for at least 15-
20, and this does not include the year-end Commission of marketing management and front-line salesmen.
Only continuous input can produce output, and there is no ready-made case reference for the depth of output. The difficulty of opening the circulation channel for LED emerging products can be imagined.
At present, most LED circulation enterprises use the traditional sales mode to realize the sales mode for end customers by partners such as distribution, agency and alliance.
Its advantage is that it can quickly layout, realize the blooming of product marketing network everywhere, and quickly occupy the consumption field.
However, the disadvantage is that it cannot control the profitability and loyalty of dealers. If there is no attractive investment promotion policy or profits are not realized in a short period of time after joining, it is also a common phenomenon that dealers withdraw one after another or turn around. Because of this, the cost is high.
However, this model is also more suitable for the situation that the domestic region is vast and the demand market level is complex, and it is also the focus of active exploration and layout of LED lighting enterprises.
Now the application terminal is very different from the traditional lighting era. If you rely too much on a traditional channel or invest too much in a short period of time, you will easily fall into it and lose your advantage in the near future.
Hong Yannan, chairman of guangmingyuan lighting, told Gao Gong LED the reporter.
The construction of LED lighting channel system is not a one-day effort.
The circulation application products themselves and their unique characteristics of the market environment, while the development of traditional lighting channels faces many new challenges.
Tan Jian, general manager of laiwei Optoelectronics, analyzed that if the channel brand scuffle is still in the stalemate stage, the demand market is launched in a regional and phased manner, and the product quality is not easy to identify, the imbalance of the proportion of producers and distributors caused by the lack of confidence of distributors, etc. These complex market environments have doomed LED lighting enterprises to be unable to achieve quick success and instant benefits in the construction of circulation channels to some extent. [img]
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The reporter learned that there are three main problems in the enterprises that attack the LED circulation channels with a large investment model: serious follow-up, superstitious speed, and excessive investment.
Follow-up trend includes highly homogeneous products, duplicate operation mode, similar channel strategies, similar brand positioning, etc.
No way, the key resources of the circulation channel are these. The situation of changing the soup without changing the medicine often happens, which makes the terminal market dealers tired of coping, and also greatly reduces the effect of enterprise investment and new product promotion.
A director who is trading the light source product market for a LED company said helplessly.
Superstitious speed is also a common problem for enterprises that are currently investing heavily in channels.
As we all know, the construction of channels has never been overnight.
Rapid flowering and full-scale spread may look beautiful in a short period of time, and may also cause sequelae such as insufficient maintenance of outlets, tight capital chain of enterprises, low profitability of single stores, and serious loss of businesses. There is also a disproportionate input and output.
The circulation channel relies on the volume, and the volume means that it is necessary to open up enough outlets nationwide and continue to support high-yield energy to form a scale effect.
In the field of circulation, large-scale production and large-scale circulation will become the norm. Only the scale, the cost can be reduced; Only the scale, sales can be done. The industry has summarized this.
However, the cost of market development in the early stage has increased greatly, including product research and development, business teams, marketing activities, exhibition advertisements, commission rebates, monthly settlement of goods, etc.
However, once the terminal sales performance is delayed, it will face the embarrassment of not making ends meet.
Whether it is for circulation or engineering channels, I think products, logistics, capital, brands, information and resources are indispensable, in addition, only by combining the point, line, surface and body of the marketing mode to carry out a series of combination configuration can an integrated service platform with differential competitiveness be formed. Otherwise, spending money alone will only bring bitter fruit.
Lin Jiliang calmly analyzed that a good brand strategy can not only expand channels, but also optimize and upgrade channels, inject corporate culture into channels, and facilitate the rapid launch of the market, stabilize the company's control over the Channel.
In addition, many people in the industry believe that enterprises should formulate appropriate market layout in different development periods, and brand reputation strategy and cost-effective products are the red line throughout.
All market problems can return to the problem of product line.
Lu Weidong, general manager of Yuanhui Optoelectronics China, explained the relationship between the product and the market to the high-tech LED reporter.
In his eyes, the product system as a fist in the market, determines the success or failure of enterprise channel development.

Have you been pondering over beautifying your yard with solar yard lighting? It is a superb way to finish off the landscaping without running cables above the yard or digging trenches to bury folks. These lights do not want any cabling and are easy to install anywhere would like as long as they get sunshine throughout the day. At night, they will automatically illuminate your back. There is no decide to remember to turn them off or located on.

Think from it this way - in summer for the reason that Sun rises and proceed across via West for the East, any kind of time given point at property the volume of light energy rises slowly, is very good for 4-5 hours then slowly recedes. In winter it is the identical but the durations and solar LED light intensities are less. Cloud, shadows, etc all provide about a lessing of light loudness.

A square lantern solar candle light will bring a soothing charm to backyard or garden by day and an enticing romantic illumination by day time. You can put landscaping lights near one side walks or drive ways and all across the globe your the house. This solar landscape garden lighting will are perfect for any evening event photos home. Solar powered lights turn on automatically in dark conditions, and lasts up to 10 hours under a single charge. Square solar lantern lights possess a super white-colored LED, and casts quiet soft glow under dark conditions.

3 Way Solar House Light: Illuminate the entrance to the home without spending a dime with these solar street light house lights. Necessary if you build to call the electrician for wiring; these lights soak down the sun your day and automatically power on at sundown. Come dawn, they automatically shut off, letting sunlight do function for with the rest of the shift. These lights include a pack of three, and include a wall mount kit, free-standing base and stakes for lighting routes. Though they're plastic, these craftsman style lights look like a million bronze $. They're classy and inexpensive, which enables it to help you seriously eliminate your energy bill.

You can get several small lights appropriate for lighting a path or even light on your door. You can even get a spot light to illuminate your entire yard. You should be sure that the light from this may not interfere with sleeping a person intend to leave out it on at morning. These are perfect especially if you live amazing beaten path where neighbors may viewed as a good distance away.

Keep passive solar techniques in mind uv sterilization lamp a person add windows and shading devices. The control of solar energy for light and heat is fundamental for a highly effective and comfortable home.

They additionally be save serious cash in the long run simply don't require any a source of electricity. They are super in order to install, just stick them into the land or mount them on a fence and you will be done. Only make sure how the solar panel gets good sunlight or you'll be disappointed once they don't recharge properly. The bulbs while in the solar powered light happen to be an LED which requires very little power to drive and takes a years. They do need solar rechargeable batteries to power the light which require it and it need to change from to be able to time.

But a simple solution normally to use a hybrid system, using a backup battery, a backup power generator, or the like. That way, if the solar energy weren't sufficient one day, the lights would still shine surplus.

Peculiar to the LED street lamp lighting function is can make the fullest use of these characteristics can be achieved by adjusting means in road pavement illuminance and intensity of illumination evenness under the premise of reducing lighting power density, achieve the goal of energy saving.

The biggest characteristic of LED lighting is has the function of directional transmission light because almost all equipped with power type LED reflector, and the efficiency of the reflector are significantly higher than the efficiency of the reflectors of lamps and lanterns.

Using LED road lights should as far as possible use of the LED light beam transmission characteristics, make the path for each LED directly into the light of lamps and lanterns is according to the road of each area, reuse reflector lamps and lanterns of auxiliary light distribution, to achieve the comprehensive light distribution of lamps and lanterns is very reasonable way.

In the design of the actual road lighting lamps and lanterns, can be used in the basic set up at an LED beam direction under the premise of the each LED with spherical universal joint on the lamps and lanterns, when lamps and lanterns of LED street light used in different width, height and irradiation can be adjusted by the spherical universal joint make every LED irradiation direction to achieve satisfactory results.

In the LED street lamps and lanterns, can according to the height and width of pavement design of road lamps and lanterns of each LED installation position and the direction of the emitted light can achieve good secondary light distribution function.

In this kind of lamps and lanterns of the reflector, only as a auxiliary means of three light distribution, to ensure better evenness of road illumination.

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According to the lighting engineering design (
Second prize of square park)


the project name: lotus lake park landscape lighting engineering
declaration units: Shanghai bech-bruun landscape engineering co. , LTD.
(
1)

Is location, location, basic situation
lotus lake park located at the junction of GuCheng Road and forward west road, is the portal in the west of the park in kunshan.

A total area of about 750000 square meters, the current issue of development area of about 220000 square meters, the water area of about 8.

60000 m2
park features: overall design through three lotus lake park landscape elements, namely, water, terrain and buildings to embody the gradient between urban and rural areas.

Especially the development intensity decrease from east to west, the most outstanding reflected the transition of the urban and rural areas.

Eliminates these landscape elements to strengthen the park from west to east section of the three features: aquatic plants demonstration zone (
Mainly water)
;
Of kunqu opera cultural environment (
The terrain landscape is given priority to)
;
The artist town (
The gallery mainly studio)
。

This park is the modern urbanite wash away the dust, and return to nature, leisure vacation.

　　(
2)

Design, construction, construction and main persons involved:
design unit: Shanghai bech-bruun landscape engineering co. , LTD.
the owner units: kunshan city construction investment development co. , LTD. , alyson FeiYiMing
the construction units: Shanghai bech-bruun landscape engineering co. , LTD. , liu rong




2, lighting design concept and methods of innovative:
(1), adhere to the 'environmental protection, low carbon, science and technology, humanity' concept of lighting design, and the use of low energy lighting products, appropriate expression of the night, not to inflict any discomfort glare interference.


2, based on the landscape structure, trails, pedestrian Bridges, water, plants and other lighting position, brightness and color control, formation water, land and air three-dimensional unified coordination of lighting effect.


(3), all lighting products and the integration of environment, besides the lamp, landscape lamp, and trails other lamps and lanterns is all mixed in the environment, at the same time to ensure the effect of day and night.


(4), on the direction and strength of the light control, selection of appropriate light distribution curve of lamps and lanterns, light control more efficient.


5], selection of wall lamp CMH Par30 70 w/SP 10 DHS light Angle of the light source, building the strength of feeling and rising feeling.


[6], according to the construction characteristics, to develop small power LED linear light, point light;

Red light LED linear light steel structure corridor light red characteristics, specific universe portrays the blue blue LED linear light steel bridge, but the white LED linear light shines water wood trails, pure color in people fully enjoy the beauty of light, and all lamps and lanterns of cleverly hidden.

A simple structure, fine workmanship, color and lively
now home decoration lamp design world trend more and more towards the direction of the simple structure, fine workmanship, colour lively, as we see in Beijing in a growing number of Italian furniture, the design style of them is very modern.

And embodies the world top-grade fashionable style household lamp, also with modern style furniture into Chinese families, it was also the concise design style lamps and lanterns, to pay more attention to reasonable, make full use of the light source of lighting efficiency, hand in photograph reflect with furniture.

And do not like the traditional concept of the complex structure, colorful, hulking, ignore make full use of the lamps and lanterns of lighting design.


this is a kind of design concept of the revolution, as we today to wear jeans and a T-shirt.
Give up her gown jacket.

At the same time the design of this kind of lamps and lanterns of high-grade fashion also conform to the requirements of the society strongly calls for energy conservation.


the decorative lighting lamps and lanterns of practical and beautiful balance five
2 beautiful, practical, popular design personalized
the concept of the ideal home decoration lamp will be beautiful, practical and personalized.

Stressed self, the pursuit of personality will become the primary choice of many customers.

The increasingly rich furniture and lighting on the market to provide customers with more options, and the customer interest orientation multiple personalization on the development of furniture and decorative lighting put forward higher request, make constant combination of furniture and decorative lighting.


the three cultural content, people-oriented, energy conservation, environmental protection,
as a new generation of the it workforce with the increase of consumer groups and the cultural content of household adornment will rise greatly, in terms of furniture configuration, can reflect the cultural background of lighting will be very popular.

When people pursuit of household life of comfort, humanized design is to meet the demand of the solution, meaningless and fancy decoration will be eliminated.

No matter be adornment or furniture, with the concept of 'people-oriented' as the guiding ideology of design.

In contemporary society, with the enhancement of the people environmental protection consciousness, the environmental protection design and in the production of furniture will be more and more environmental protection material.

In the future in living in adornment, have environmental protection function is acted the role of will get more and more application.

Intelligence is the future focus direction of the home decoration.

Home furniture, doors and Windows, lighting appliances, electrical appliances, kitchen bathroom appliance, etc. , will be according to the different needs of different users in different time to make the corresponding intelligent configuration, meet the demand of modern people's life.

Four more light effects

the current domestic interior lighting design, has been developed from the past only focus on the effect of single light transition to pursue more light.

Such changes show that designers have realized the good and healthy lighting design's impact on people's life.

In the era of a single light source, the sitting room and bedroom is often by a lamp over the global.

Now, light source design has more care to every user and a situation of life demand for lighting, lighting environment makes the main light indoor have a uniform illumination, and display lamp, desk lamp, such as the provision of local lighting, accent lighting or lighting has enriched the space level, the more light, make the space lighting whether part or understatement, can form a lithe and graceful space atmosphere.


five nature colour popular
a bulb, smooth canal enlightens bedroom, the tide that is already in the past.

When people is decorating household now, paid more attention to the details, even if be a of bathroom mirror upper part little light, also the pursuit of fashion and chic.

When the furniture and decoration is more and more fashionable, as lighting a match each other with furniture, adornment important element also had change subsequently.

Above the desk lamp of droplight, tea table and desk already sadly suddenly turn hostile, color becomes more colorful, pure and fresh, material more and more clear, also show the powerful and unconstrained style on modelling ideas, grab an eye is acted the role of peremptory became protagonist, attracting people's attention.

Little pony




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